SEO Tips and hints and Free SEO ToolsPosted by Carlsson Benson on May 21st, 2021 Do you realize that if you manage your site, SEO tools, and pay-per-click tools, you can literally have as much leads as you want from your website? I assume a website should convert approximately 5% of the viewers to doers, taking some type of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right level of traffic arriving at the website. All quite manageable. Today, we're mainly talking about ways to get the traffic to your site through SEARCH ENGINE OPTIMISATION, SEO. Here is a list of the best tools I've found to do SEO and a quick review of a number of the top issues for SEO. Many of these tools are either free, or could be tried free of charge before buying Most search engines are considering your site to find relevant search words. How relevant determines your eventual search engine position. How do they determine relevancy? Although every search engine has slightly different rules, here are several of the key ideas. Remember, they could change tomorrow. Se's are continually changing because in the same way soon as they regulate how to get the relevant search words on your site, someone finds a way around their rules. Then se's change the rules again. A key word usually has to show up in each one of the following areas of your website, with a density that falls within a range that search engine wish to see. They also prefer to see the words at a particular position for the reason that area, usually at or near the beginning of these areas: Areas se's look at: 1)Meta tags (title, description, and keywords) (NOTE: I'm told that a lot of search engines don't consider meta tags any more, but I keep seeing my keywords pop-up from the meta tags). 2)Body text of the website 3)Headlines 4)Alternate text behind the graphics 5)Links, and link text How do you choose the best keywords? Here's a big warning: Consider what people are looking for, not who you are or what your product is. For me, I'd rather be found for "small business help" than for my company name, The Leader's Perspective. Obviously I'd like visitors to find me, if by chance they are looking for me by name, but consider about this: Aren't there more people on earth looking for "small business help" or "business help" than could possibly be looking for my name. Those looking for my company name are the ones that I have probably met personally and sent them to my site. That is clearly a small number, compared to the number of companies on the web looking for help that haven't any idea who I am....yet anyway. Below are a few tools to obtain the right keywords. Google Keyword tool -- (head to Google and appearance up Google Keyword tool) enter keyword(s), and Google will return the amount of times that keyword was sought out in the last month. It will also show you other variances of that same keyword and the amount of searches for each variance. Use this to brainstorm keywords. (NOTE: I've also discovered that is a VERY useful tool to use before sending out any type of marketing. Find what people are looking for and then make sure those words show up in your marketing, AND in your site. Wordtracker is another decent tool. Now, this is an even better tool. This one contains a thesaurus as well, so it will show all ways people have been searching for the keywords you've keyed in. This tool also has a way of measuring the RIGHT keyword that is even better than Overture for Search engine optimisation. Google reports the number of searches last month for that keyword, so that you can find the words which have the greatest number of searches. However, Wordtracker, reports the greatest number of searches for what with the LEAST competition. If you are doing SEO it won't can you any good to follow the words that have been searched for the most if there are millions of competing sites. It's just not likely that you COULD get a page 1 ranking among millions of sites. So, Wordtracker helps you find words which were searched for ENOUGH to provide you with traffic, but simultaneously have the least competition. They offer their own proprietary ranking that finds the best search words that you will be likely to get a search engine position for. Just make sure that the words you wind up with from that search actually are words that someone will be looking for to find you. Hint: I take advantage of Overture to obtain the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to obtain the right search words for Seo. Here are several other useful tools.Like it? Share it! More by this author |