The necessary prerequisites
Choosing the right email marketing software is an essential part of sending bulk emails. Good software for sending bulk mail should have the following characteristics:
1. HIGH-PERFORMANCE AND SCALABLE SERVER INFRASTRUCTURE
In concrete terms, this means that a high-performance and scalable infrastructure must be available in order to be able to send the desired number of e-mails within a short period of time. A distributed infrastructure with different server locations ensures continuous availability so that emails can be sent reliably and securely at any time. Ideally, the email SMTP servers are distributed across different regions. In particular, companies that are active on an international level and send bulk e-mails to addressees in different countries can benefit from the proximity to the server location.
KPIs in online marketing: what are important key figures?
For a successful online business, you have to know your business. You should keep an eye on these most important KPIs in online marketing.
read more ...
2. DEDICATED IP ADDRESSES
If you send mass mails, you should do so using your own IP address that is not shared with any other user. This is important because an IP address has a neutral rating before bulk mail is sent for the first time and neither e-mail services nor Internet service providers have become aware of this IP address because of anomalies. It is your responsibility to maintain the reputation of the IP addresses you use so that you are seen by the ISPs as a "trustworthy sender". Incidentally, the online marketing experts at "sendinblue" have a high-performance and extremely flexible solution for sending bulk mail on offer that not only impresses with a wide range of functions, but also delivers excellent results.
How to send bulk email correctly
In order to achieve optimal results when sending mass mails, the following criteria should be observed:
1. GRADUALLY WARM UP YOUR IP ADDRESSES
If you've switched to new email software, don't start sending bulk emails right away. The consequences range from spam complaints to bounces to ISP blacklisting of your IP addresses. Therefore, plan your e-mail marketing measures carefully by choosing a few dedicated IP addresses and “warming up” them in a targeted manner. The best way to do this is to use these IP addresses to gradually increase the volume of emails.
2. THE RIGHT TIME TO SEND MASS EMAILS
In e-mail marketing, the so-called "open rates" for e-mails in the B2B area are very different from those of normal users. For example, a businessman usually opens his email at a different time than a student. For this reason, you should know your target audience and your recipients very well. Here you can do a target group analysis provide important information that you can carry out relatively easily by evaluating your e-mail statistics and a simple customer survey. In this way, you can roughly find out at what time your e-mails are usually opened and can target your addressees at the optimal time. You should also make sure that you only write to recipients who actually want to receive your emails.
Check out this best email marketing blog.
