5 rules for successful email marketing

Posted by nicole on May 27th, 2021

In our blog article Tips for Successful Newsletter Marketing using newsletter tools, we showed you 10 ways to properly approach an email campaign.

But what use is a large e-mail campaign if the e-mails end up in the spam folder of their recipients or if they annoy their recipients?

That is why we want to show you in this blog article how you can design your e-mails so that they reach your recipients and do not annoy them.

1. DON'T MAKE EMAILS LOOK LIKE SPAM

Many of you have probably complained about annoying spam emails many times.
These are primarily characterized by faulty HTML code and a dubious relationship between image and text parts.

This is exactly where you should make sure that your email has a clean HTML code and that the text-image ratio does not appear unbalanced to you. As a rule of thumb, you can say that you should not use more than 2 small pictures per email in order not to send dubious emails to the contacts in your list.

Furthermore, you should not use terms that are suspicious of spam, but only those terms that actually have something to do with your product.

You should also not overdo it with links in your mail, otherwise your mail will automatically end up in the spam folder. If you still want to integrate a link, make sure that the HTML content of the link is ideally identical to the sender domain.

2. AVOID NOT OPENING EMAILS

This point turns out to be very difficult in reality, but it is extremely important for you and the success of your campaign.

The problem is that your ISP (Internet Service Provider) can classify you as spam if a large number of your mails are not opened by the recipient. However, since you have no direct influence on the click behavior of your potential customers, it has proven to be very helpful at www.SMTPServers.co to carry out so-called "test attempts" before certain campaigns.
In these tests you can see which subject lines are received positively by the recipients and which are not.

Seen in this way, these “test attempts” give you a statistical probability of the click behavior you can expect in your campaign and whether your campaign is of any interest to the recipients.

3. AVOID DISCOMFORT

Every now and then it happens that recipients complain about your emails and ask you not to send any further emails to their email address "X".
Initially, this complaint does not mean much to you, but if these complaints should pile up and the complaining recipients should contact the ISP, you run the enormous risk of being classified as spam.

You can counteract this risk by integrating an "unsubscribe" function directly into your e-mail.

It makes sense to include this at the end of every email and thus give the recipient the opportunity to decide for himself how far he would like to receive your emails.

Along with this measure, you should also take good care of your mailing list, since without good maintenance it cannot provide any information about the reach of your campaign.

4. IDENTITY OF THE EMAIL

If you want to conduct an e-mail campaign, you can be sure that the Internet service provider (ISP) will first check your identity to ensure that the e-mail you are sending comes from a real person and not from a fake one Consignor.

ISPs use so-called authentication systems such as the "Sender Policy Framework" (SPF).
Therefore, as the sender of the mails, you should make sure that your domain is aligned with the ISP's testing standards.

In this way you can avoid your mails being classified as spam from the outset.

5. PROMISE THE RECIPIENT A BENEFIT

Many of you will have probably already received an email with the subject line “Hello” or “News”.

Of course, such emails do not arouse the interest of the recipient and 99% of them end up in the trash.

So that your email doesn't feel the same way, you should write the most important message of your campaign directly in the subject line; in short and to the point.
Suggest to the recipient that he is receiving really useful information when opening this email and not just advertising about a product. You can automate your emails using  free email auto responder tools

CONCLUSION:

If you stick to these 5 easy-to-use email marketing tips, you can be sure that your campaign will find fertile ground with the recipients and that you will not be classified as a "spammer" immediately.
Because even today in the age of Facebook, Xing and Co., email marketing is still a very effective instrument when it comes to sensitizing potential customers to your product.