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Alisa and Julia, like all siblings, have disputes. For them, working together can get tricky, but they use their creative differences to improve. "To tell you the truth," Alisa said, "it is not always easy to collaborate. But when we have to work together, we learn how to do it in the best way. Our distinctions play to our advantage. Not everybody has the opportunity to look at one task from two completely different perspectives."
Although they are sisters and have followed the same career paths, Julia is more financially savvy while Alisa takes the lead on the creative process. Together these traits make for a well-oiled and successful business. "Since the beginning, Julia has worked on the commercial side and I have been more involved in the creative process," Alisa said. "We have finally found a way to manage both these sides and now Julia has her own commercial line called Pe while I am the chief designer of the RUBAN collection." Julia's focus is clear. Her favorite designers are Dolce & Gabbana, "because they know how to make money."
As children, the sisters were not always close, but see their upbringing as the key to their relationship now. "It's not upbringing exactly, but the family cohesion, which we felt from early childhood. There were some moments back in our awkward stage when we were not that close, but that didn't last long. We've always been together and pushed each other toward interesting things. That is why one profession for two of us is an absolutely logical result."
Collaborating With KIA
This year KIA Russia is the main sponsor for RUBAN's latest show as part of their "KIA Quoris Art" project. The project was begun in 2012 along with the launch of the new KIA Quoris to create a link between the car model and the Russian arts. Seong Hwan-kim, president of KIA Russia, told The Moscow Times that the Ruban sisters were a perfect fit for the project because "like the new RUBAN collection, the exterior and interior design of the new KIA Quoris combines sophistication, unique styling, urban dynamism and the creative energy of modern citizens."
Alisa and Julia feel hugely positive about their new partner. "We've been looking for a long time for the partner for our fashion show. KIA is the brand that suits us perfectly. We really like that they support Russian modern art and fashion."
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