IT Marketing: What's the Time Frame for Business Success?

Posted by Nick Niesen on October 28th, 2010

Success with your IT consulting business won't happen overnight. In this article, you'll learn when you can expect to start bringing in some good profits.

IT Marketing: It's a Systematic Process

Ok, so you?ve joined the chamber, will be attending your first networking meeting this week, have participated in venture capital groups that are geared towards IT and have been handing out your business cards all over the place at regional trade shows. Unfortunately not much has come of this so far. What is the problem?

Time. It will take three to six months to begin to see the payoffs. You won?t see immediate results by joining an organization. If, however, you have been actively participating for 6 months and still nothing is coming of it, it?s probably not going to happen over the extended duration and you may want to bail and try another organization.

IT Marketing Requires Personal Relationships

Don?t expect that you?re going to go to one meeting or two meetings and automatically you?re going to land a $25,000 account. Yeah, every once in a while you can win the lottery, but most of the time people have to like, know and trust you.

I?m going to assume that most people that are reading this have a nice, warm personality and they?re friendly and charismatic people. You must be likeable and like working with people. It?s a people business, so if you're a loner, you're going to have problems.

First impressions count for a lot. Dress neatly, build a rapport with the people you meet, hitting it off with them, and having good chemistry counts for a lot. Don't forget to send business their way if you run into someone needing their services. Don't stay hidden. Regularly get yourself circulating in the general public and give it time.

The Bottom Line about IT Marketing

IT marketing requires you to be patient and build personal relationships to start making a good profit. It won't happen overnight, but if you invest some time in meeting people and building rapport, you will start getting referrals to help your IT marketing.

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