Why Go for BIMI?

Posted by Deleuran Connor on July 18th, 2021

BIMI, or Brand Indicators for Message Identification is a new email authentication standard that affixes your exclusive brand logo to all the emails you send out via your brand’s email domain. You may be wondering that as the recipient of the email your email client is already showing brand logos. But what’s important is who is in control of the logos! Usually, logos are automatically curated by email client vendors, pulling them from various sources. Different logos show up depending on different email clients and devices. With BIMI, domain owners and brands are in control of their official displayed logos, that is maintained consistently in all inbound emails. The brand logo is the most essential identifying factor of your brand, therefore affixing the logo on every email received by your clients, partners and employees builds up a sense of trust and assurance. It instantly captures the receiver’s attention, makes a strong first impression, is the foundation of your brand’s identity, enhances security, demarcates you from your competitors, and fosters brand loyalty. The DNS Lookup Limit How does BIMI work? In order to implement BIMI, you first need to enforce your existing DMARC policy by setting it to either reject or quarantine. After successfully enforcing DMARC you can avail of the advantages of BIMI in your organization’s email domain! Similar to any other email authentication standard, BIMI resides in your domain as a text (TXT) record. The BIMI record(s) resides in the “_bimi” space of your DNS with the default BIMI record being “default._bimi”. The text part holds the identifier of the record version (v=BIMI1), URL to the logo (l=), and URL to the logo certificate (VMC) if available (a=). A complete BIMI record would look like the following: default._bimi IN TXT “v=BIMI1;l=https://url.to/your.file.svg;a=https://url.to/certificate.pem” The Verified Mark Certificate (VMC Certificate) The Verified Mark Certificate (VMC) is an optional digital certificate that authenticates your domain as the owner of the logo. Though optional, it is required by most inbox providers. If VMC is unavailable, the “a” attribute in the BIMI record has to be either discarded or set to “a=self”. VMC is imperative to organizations who have the will to enhance their digital presence and online reputation, and establish their brand to be reliable and top-notch. Bimi record of BIMI and VMC puts your clients’ minds at ease and provides them with confidence and assurance while responding to your emails

Deleuran Connor

About the Author

Deleuran Connor
Joined: July 17th, 2021
Articles Posted: 6

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