Digital Marketing Brampton Strategies for Gen Z/Youngsters

Posted by Pikdigital Marketing Agency in Toronto on October 12th, 2021

Every brand has made effort to sell products to millennials but it\'s time to turn to the next generation - Gen Z.

This Gen Z defined as a group born between 1996 and 2014, and had constant and unhindered access to the Internet. 

Gen Z will account for 40% of all consumer markets by 2022. Moreover, although this group has a declared purchasing power of $ 44 billion, Google indicates that their real purchasing power is close to $ 200 billion. In other words, Digital Marketing Brampton recommends paying close attention to Gen Z.

Marketing to young consumers has always been challenging. If you want to be successful in marketing for Gen Z, consider the following approaches:

CONTENT

• Be sincere
• Sell impressions
• Using micro-influencers
• Communication with users
• Have a goal.
• Optimization for mobile devices
• Output

Be sincere

Few things can get past this demographic situation. You won\'t get too much success with sales gimmicks, over-retargeting, or lightly veiled branded content. The most effective Digital Marketing Brampton strategies for this group are open, honest, and accurate.

One highly praised survey by Altitude found that Gen Z\'s have a shockingly short attention span of just eight seconds. The truth is, they just developed a strong filter that allows them to pass unrealistic and inauthentic content through.

You will need to create fast and effective content to market Gen Z. Some examples are Instagram and Snapchat stories that allow you to share ideas, whether it is an image or a video, which will stay on your profile for 24 hours.

Sell impressions

Because they grew up on the Internet and its advertising, Gen Z is unaffected by most traditional marketing campaigns. You won\'t bother them with messages that your product or service is \"best\"; they want to know how it will benefit them.

Many consumers now value experience over products and services. You can bet Gen Z has similar meanings.

Consider the popular GoPro action camera. The company fills its Instagram page with amazing videos from all over the world, showcasing its 17.1 million followers the benefits of its product without saying a word.

Using micro-influencer

A few years ago, brands started investing in social media campaigns. Instagram alone had over 14.5 million sponsored posts in 2018, and over $ 1.7 billion was spent on influencer marketing in 2019.

But celebrities like Cristiano Ronaldo and Ariana Grande are most expensive influencer, and the effectiveness of some of these campaigns for young consumers is questionable.

Brands can achieve better results and higher ROI by choosing micro-influencers instead. Digital Marketing Brampton recommends celebrities with 1,000 to 100,000 social media followers. Statistics show that micro-influencers drive 22% more conversions and 60% more engagement than their fellow influencer.

Communication with users

Most consumers today expect higher levels of engagement with brands, but this is especially true of Gen Z. Research shows that one of the things that make social media so attractive to young audiences is a combination of interactivity and creativity.

When that group gets to your content, you can grab their attention by giving them a chance to chat. Click. Swipe your finger across the screen. Click. Ask questions in the survey. Show them a short video. Post infographics with your content.

Testimonials are vital to building trust with your brand and improving your customer experience. They also provide an effective way to communicate with consumers. 76% of Gen Zers surveyed indicated that they want brands to respond to online reviews, good or bad.

Have a goal

One of the most important things a brand can do to achieve Gen Z is to stand up for something. The vast majority of today\'s young consumers want the companies they support to be socially and environmentally responsible.

Millennials loved TOMS shoes because the company is supporting a great cause. Not much different from Gen Z.

From raising awareness of social issues to advocating for diversity, more brands are choosing to wear their values ??and beliefs up their sleeves, helping them reach out to younger consumers.

According to Digital Marketing Brampton, 70% of Gen Z consumers choose to buy from ethical brands, and 65% will research the provenance of the products they buy.

Optimization for mobile devices

Although Gen Z is a digital native and comfortable using various devices, it is primarily mobile. Popsugar reports that Gen Z is twice as likely as millennials to shop on mobile.

According to Digital Marketing agency Brampton, Gen Z views 62% more pages than other generations and 51% fewer bounce rates, which means they are more likely to interact with content.

Gen Z doesn\'t buy everything online, however. Brands can deliver digitally connected services through mobile devices, which include mobile payment options and interactive product displays.

The output of Digital Marketing Brampton Strategy

Marketing for Gen Z will be very different from marketing for other generations. Reaching this group will take hard work and a commitment to authenticity. 

Brands that are willing to devote time to understanding and interacting with their customers will be richly rewarded with new and ongoing business.

As some members of this group are still in their teens, shopping habits and patterns in this group will continue to evolve. Brands that are flexible and ready to adapt will remain competitive and relevant.

Reaching Gen Z customers is challenging, but their willingness to interact pays off. After all, this new generation is like many others in that they want to build strong relationships with companies that benefit their lives - you just need to get them involved first.