Myntra among the Top 50 Best Workplaces for Women in India

Posted by parisha kumari on October 18th, 2021

Myntra has always strived to give equal opportunities to its employees. It has created a safe milieu for its workers to showcase their maximum potential and enjoy a conducive working environment. Myntra is happy to announce that it has given utmost importance to gender inclusion. As India’s most loved e-commerce destination, Myntra has immense pride that it has created a culture that encourages women leaders. Myntra also takes huge pride in being recognized as one of the Top 50 India’s Best Workplaces for Women 2021 by the Great Place to Work (GPTW) Institute. Myntra acquired this remarkable feat by taking innumerable gender-neutral infinitives. Among them are:

Myntra commemorated Women’s Equality Day on August 26 to pay tribute to women who have been struggling hard for gender equality and equal rights for years. On Women’s Equality Day, Myntra took a pledge to persist to create, improve and maintain a conducive working environment and encourage more and more women to showcase their talent.

Recently, Myntra highlighted its Big Fashion Festival (BFF) – a shopping carnival that took place from October 3rd-10th– wherein the online e-commerce platform displayed how its women brand partners are gearing up for the upcoming festive season. One of them was Neelam Jain who is the founder of Geroo Jaipur, a brand that offers handcrafted garments.

In the words of Neelam Jain, Founder & Creative Head of Geroo Jaipur, \"Myntra empowers me with financial freedom and encourages me to take up challenges. It gave me a platform to display my creative designs, without a mountain of investment or store space. I could continue with handcrafts done by local artisans and add to their income which beings a smile on their faces.”

Myntra on Women\'s Day, which is celebrated across the globe on March 8, carried out a mega sale for womenswear in multiple categories. The discounts were as high as up to 80 percent. On this occasion, Myntra also displayed the working experience of some of its employees and co-workers. Among them was Neetu Jotwani - VP - Sourcing and Product Development, MFB.

“When I joined Myntra, it was quite interesting to see how a brand could embrace technology to steer an ecosystem towards progress. That said, at that point, the number of partners was relatively smaller. But today, we have gone international in our procurement, and now all best-in-class vendors want to partner with us. What gets valued at Myntra is what you bring to the table. As a leader, you don’t see yourself just as a woman but as an individual contributing and working together,” says Neetu.

These are some of the measures Myntra has taken over the past couple of years to showcase its values and working culture. It has promoted gender inclusivity explicitly through its employee-friendly measures, giving equal opportunities and ensuring a conducive working environment. Myntra continues to stick to its principles and will work even harder to transcend gender equality across the country.