Impact of Keller Williams Postcards in Your Business

Posted by Jen Hartley on February 14th, 2022

Several strategies are used for generating leads in real estate. Keller Williams postcards top this list of marketing strategies that work for promoting your brand and your real estate listings.  

Timing is important

 Timing is critical in any marketing strategy. Real estate is all about opportunity marketing. Every month homes are listed and sold, and every month, some prospects are considering buying or selling homes. 

The only way to reach these prospects promptly is to be in front of them each month or at least every other month. 

It is essential to determine how many touches or contacts you would want to make with your prospects in any given calendar year. 

Plan on sending these postcards once a month or even once every alternate month.

When do you send postcards? 

Planning a marketing calendar for your Keller Williams postcards is essential. 

Plan the occasions when you would want to send your prospects postcards. 

Market updates where you give your prospects important market information, be it market trends, rising or falling prices or interest rates, properties listed or sold in that area for the previous quarter. 

Send your prospects a just listed or sold postcard with property information when you list or sell properties. 

Holidays such as Christmas, New Year, spring, and fall are critical times to get in touch with your prospects, as these periods also signal a renewed interest in buying and selling. 

Postcard marketing works if you have a solid strategy and send engaging postcards to your prospects with the correct title, subject, and call to action. 

About the Author:

Allison Smith is a blogger and writer who writes articles on direct marketing, real estate marketing, lead generation, and social media.