Bluetooth Proximity Marketing - Wonderful Technology to Interact with Customers

Posted by Silvia Cortes on May 13th, 2016

Today mobile advertising is emerging as the most targeted and effective mediums of advertising than other form. Bluetooth proximity marketing especially for your business and advertising are worthwhile mediums and offer avenues to deliver your advertising message to mobile phone users that are near your store, walking in the parking lot, and even pick up people that are driving by. The technology is based on Bluetooth - the same technology that empowers earpieces and other hands-free devices for your cell phones. Most of the mobile phone users own phones that support Bluetooth. 

Bluetooth enabled mobile phones receive a message alerting them to the latest offers and even display ads for them right on their phone. When the people viewing and receiving your ad are in the same locality as your store it is easy to make decision and go ahead to shop at your store while they are nearer. Much better than the traditional form of advertising Bluetooth proximity ads are surprising low cost and effective. In fact there are no costs for print ads, mailing or delivery, air time or other items that make other advertising process so expensive. Your advertising costs are almost negligible with this type of marketing called Bluetooth Proximity marketing. 

Shopping mall advertising is a method of establishing communication with the targeted consumer through mobile device. In order to communicate with your consumers the medium of communication used is apps that encourage or motivating the consumers to participate in an audience based campaign. Some tools that are often used in mobile marketing include Bluetooth, wireless, mobile internet, and mobile applications. With the help of shopping mall promotion through mobile devices the customers are connected to internet through their cell phones, and at the same time strengthen various communication mediums in easy and efficient channels. 

For the purpose of shopping center marketing mobile apps prove as excellent medium for both marketer and consumer. It is simple for any of the age group to understand the advertisement through mobile marketing technique. Among the several interesting methods for mobile marketing the most acceptable, accessible and powerful is through Bluetooth proximity. 

With the mobile phone applications Bluetooth has an unlimited reach among audience. Mobile user have facility of sending ads, images, business card and it also contact individuals through audio without access to their mobile number. You will find that this kind of mobile marketing is very useful in shopping malls, trade shows, activities and events in which customer's mobile phone are in close proximity of Bluetooth device. Appadia is a Mobile Advertisement Platform that delivers Proximity based Advertising, Promotion, Coupons and other information to shoppers carrying Bluetooth enabled smartphones.