How to Build a Brand Value with Attractive Business Cards

Posted by PixeloDesign on May 20th, 2016

A well-designed business card forms the basis for your long-term communication strategy. Your card must convey your message and express your business vision effectively. An organization that lives its vision conveys it automatically to third parties through its business cards, stationery and collaterals. People often overlook the importance of this small piece of paper. However, a business card is one of the key marketing tools to promote your business and its products, services and solutions.

Creating a good business card is intrinsically related to building a brand identity for yourself and your business. The most important function that your business card should perform is to increase the retention span of your potential clients. The card should be designed in a way that they remember you and are able to contact you when they need your solutions.

A card that represents your business properly will help build your brand value in no time. Let’s take a look at how these cards can help:

•    Your business card must explain about you and business in a few words. Though it is hard for someone to limit himself or herself into a specific area of work, but being able to do so makes it easy to explain what you do in a smart manner. You can choose to list down what you offer or use a captivating line that describes what you do and your vision in a few words. Think of it as the tagline that you would use for your commercial.

•    It is not necessary that your tagline must be the perfect one – the important thing is whether you are using images, graphics or text that are meant to attract and hold the client’s attention. It is about being unique and surprising at the same time. The idea is to make you memorable. Use smart designs that become a conversation starter.

•    You can use images, graphics and texts, among others, in a smart and attractive package to say what you do. Since pictures communicate better than words, you can use them to convey what your business does. For instance, if you run a ballooning company, using the image of your balloons in the backdrop of a clear blue sky, can strike the right note. You can even design your card in the shape of a balloon if you are up for it.

•    You can have the smartest business card ever but if it does not match the quality your brand conveys, it is not worth it. Since your card represents your business, keep in mind the details such as what idea you want people to have of your firm, when you are choosing a design. Use high quality paper, professional colours and other exclusive options, that help the card match the quality your business conveys.

•    Card designs need to keep changing to keep attracting customers. It is good to experiment a little with your business card. There are many design companies online that will print a few cards at a small cost. Experiment with new designs every now and then. Analyse their effectiveness and pick the one that helps you start more conversations.

About the Company:
Pixelo Design specializes in logo design, brochure design, website design, graphic design and much more. Pixelo Design also offers graphic design for pharmaceuticals & small business. Pixelo Design aim to improve the standard of graphic design in as many Irish businesses as they possibly can.