Why Website Design Portfolio is Important in 2022

Posted by Melissa Howard on July 15th, 2022

Website design portfolio has been an important part of any business’ online presence for a long time. And that importance is not changing as we head into 2021, especially when you consider that there are almost 2 billion websites on the Internet. The need to set your business’ website design portfolio apart from your industry and your direct competitors is going to be especially important moving forward! 

Whether it has been a little while since your website design was updated or you are feeling the need for a total refresh, below we explore several different reasons that website design portfolio remains important in 2021.

Make A Lasting Impression

Some 38% of people surveyed shared that they would stop engaging with a website if they found the content and overall layout to be unattractive. With that in mind, the lasting impression that you want your website design to have on your visitors is not that it is difficult to navigate or unappealing!

Once visitors actually get to your website, the way your site looks, functions, and the information you offer is going to comprise what kind of first impression is made on them. With visitors likely to decide if they want to stay on the site within the first few seconds, a standout website design portfolio can be key here!

One thing that can help to create a positive lasting impression on visitors is your homepage. Since the homepage is a brief introduction of your business and your services or products, having a homepage that presents the need-to-know information in an attractive way can make all the difference.

Some key elements that help to make a good homepage include:

• A cohesive brand identity
• Easy to use navigation
• Content that is relevant to your business and marketing goals (think testimonials, pricing options, and service breakdowns)

Build Trust with Your Audience and Clients

Custom web design is a prime way to help you build trust with your audience and clients. A website design that presents you and your business in a professional manner can go a long way to building on trust that the initial first impression has started to grow.

Trust can be built in a number of different ways through you website design such as an easy to navigate site, credibility references, and trust indicators like an accessible privacy policy.

Credibility references that can be included in a website design to help build trust with your audience include:

• Testimonials:Having a dedicated space for testimonials on your website is a great way to build trust. Your potential customers and clients are going to be looking for reviews from previous customers to learn more about you and your business. As of 2021, 77% of consumers surveyed by BrightLocal shared that they regularly read reviews when they are browsing local businesses.
• Past Clients: Who have you worked with in the past? Sharing your past clients (especially larger brands that your potential clients might be familiar with) on your website shows that you have a history of working with others. This can help further establish your website and business as reputable.

Custom web design can smartly build trust between a business and its potential customers right at the first visit.

Provide Relevant Content

A website design that allows site visitors to easily access relevant content that you are sharing can help to not only build credibility for your business and brand, but it can also help to bring new potential customers to your website.

For example, if you are a tech company that provides services to other companies, including blog posts and other content such as videos where you discuss relevant industry changes and services that you provide on your website can help to establish you as a thought leader in your space.

Having relevant content included in your website design portfolio can be helpful in building up trust with your audience, as mentioned previously, and getting your website seen by the people who are searching for your products or services.

Get The Most Out of Your SEO

Lastly, website design portfolio remains important in 2021 because it can help you to get the most out of your search engine optimization (SEO). Website design can impact how you choose to organize the content and information on your site, and in turn this can impact your SEO.

SEO plays a big part in how your website will appear in search engine results.SEO essentially comes down to using search engines to effectively market your business and your website to people who are already looking for the things that you are providing.

Custom web design can be integral to getting the most out of your SEO because web design and effective local SEO go hand in hand.

Things like mobile friendly design or responsive web design paired with relevant keywords that are worked into your content can help to increase organic traffic and rank for keywords in search engines.

And there you have it! Web design is still important, and it can play a key role in your business’ overall web presence. You can build trust, provide relevant content, and use your web design in a number of intuitive ways.

There are plenty of different options when it comes to custom web design and the approach you can take with it moving forward.