Why You Need Logo Vectorization Services

Posted by graphicmarkets on June 1st, 2016

Logo vectorization also known as logo conversion can help you to create that distinctive image for your company. Companies that provide Logo Vectorization Services can showcase your uniqueness by providing you will a professional logo for your business, product or company.  

A logo is usually made up of graphics or/and characters that create a design that can be used to identify your business. It doesn’t matter whether you need a new logo designed or you just need the old logo to be polished and revamped, designers can help you with logo vectorization.

Why vector files?

One of the major benefits that you will get from having a vector file is that it can be possible to resize and scale it and the file will also remain smooth at the end. After resizing the raster graphics such as GIFs and JPEGs, these will look more pixilated after you size them up or down. Perhaps you have ever tried to do it using the image editing software. After making your logo smaller or bigger, you will have whole images that are slightly blurred and you will end losing any sharp edges. This is a clear indication of how raster differs from vector.

You can use vector images in artwork to create images that are small enough to be used in business cards or even be made big enough for use in vinyl banners as well as the large scale posters without compromising on the quality of image. When you have a vector file, it is possible to output your artwork on any given file format such as JPEG, PNG, GIF and many more. The output can also be in different color profiles such as RGB or CMYK and any size (DPI or pixels) without having to compromise on the quality. The vector file is considered to be the master from where other types of images are created.

During the production of print materials, it is important to use vector files in order to create that professional and polished look. Having a logo that looks blurred and washed-out on your online marketing or printed materials will have a negative impact on your marketing.

This means that when you order for any branding, logo or even non-photographic work, you should also ask them to provide you with the file in the vector version. If possible, the graphic designer should also provide you with the JPEG, PNG and GIF formats that you can use both online and in print. This will help to ensure that you are covered in case of any eventualities.

You can use different software like CorelDraw and illustrator to open vector files. A method that is universally accepted for saving the vector images is the .EPS format and it is possible to open and edit the file using any vector-rendering software.