Women’s Sports And Swimwear Market– Statistics And Analysis & Forecast To 2028

Posted by Mrudula Karmarkar on September 19th, 2022

The global women’s sports and swimwear market size was estimated to reach USD 199.73 billion by 2028 and is expected to expand at a CAGR of 6.0% from 2022 to 2028, according to a new report by Grand View Research, Inc. This growth can be attributed to the factors such as the increasing number of sports participants, rising per capita income, and purchasing power. Additionally, the increasing number of global as well as regional competitions is contributing to the growth of this market. Moreover, apparel manufacturers adopt automatic machines to increase production and at the same time trying to reduce the cost associated with it.

The outbreak of the COVID-19 pandemic resulted in lockdown across the globe and the population across various countries was restricted to stay at home as a mandatory action to stop the further spread. Numerous sports events were canceled across the globe that was organized at a country, regional, or global level. This resulted in a shortfall in the sales of sportswear and swimwear. The demand for such products was reduced and supply chains were completely disrupted hence negatively impacting the market.

The changing trends in fashion lead to growing awareness of consumers towards swimwear and sportswear which is propelling the market growth. Moreover, usage of e-commerce and social network sites has been increasing rapidly among the young population across the globe which is acting as a major influencer of the market over the forecast period. Due to the above-mentioned factors, huge popularity is being gained by sportswear & swimwear and thus driving the overall market growth.

The cotton segment contributed the 2nd largest revenue share in the global market of around 30% in 2021 and is forecast to grow with the highest CAGR of 7.0% from 2022 to 2028. Cotton is breathable and absorbent and is mostly used in the textile industry to make the human body warm during cool weather and absorb sweat. Cotton is one of the important preferences of the industry compared to other synthetic and natural fibers as it does not have side effects on the skin and offers comfort.

The offline distribution channel contributed to a larger market share of over 75% in 2021. The offline channel includes exclusive stores, hypermarkets and supermarkets, and retail stores. Manufacturers and marketers use the traditional retail channel for more sales. The segment includes organized retail channels which are more customer-oriented and provide better services by selling a variety of apparel directly to the end-users. Additionally, these stores provide a choice of physical verification and trials & facility of products to the end-users, thus contributing to the market revenue.

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This growth can be attributed to the factors such as the increasing number of sports participants, rising per capita income, and purchasing power. Additionally, the increasing number of global as well as regional competitions are contributing to the growth of this market. Moreover, apparel manufacturers are adopting automatic machines to increase production and at the same time trying to reduce the cost associated with it. Apparel manufacturers are focusing on increasing their customer base by reaching them in different ways such as through e-commerce platforms and offering discount schemes.

Women’s Sports And Swimwear Market Report Highlights

  • Europe held the second-largest share of over 35% in 2021. This is attributed to developed economic countries along with changing trends, and high disposable income
  • Polyester segment dominated the market and held a share of over 55% in 2021 this is attributed to the increasing usage of polyester for manufacturing apparel in the textile industry
  • Online distribution channel is expected to grow at the fastest CAGR of 7.2% over the forecast period. This is attributed to the increased usage of the online channel due to the availability of products at an economic rate and door-step delivery

During the COVID-19 pandemic and lockdown situation, governments of various countries restricted or citizens prefer to stay at home as a precautionary measure. Various global, regional, and country-level sports events were canceled across the world. Moreover, sports training centers and public grounds were closed. Due to this, the market experienced a shortfall in the sales of apparel due to restricted production, disturbed supply chains, and reduced demand. Considering this short slack in market revenue, it is expected that the sector will soon witness healthy growth in the upcoming years.

The women’s sports & swimwear are used while playing & swimming and are made from various type of fabrics such as cotton, polyester, cellulosic, and nylon. Considering comfort and styles, sports & swimwear are available in different sleeve lengths, necklines, colors, fibers, and designs. These products are used to wear while playing multiple sports such as football, cricket, tennis, and many more.

The women’s sports & swimwear market is characterized by the presence of various well-established players and several small and medium players. Vendors are focusing on product launches to meet consumers’ expectations with changing fashion consciousness. Additionally, vendors are trying to innovate new preservative techniques to increase the durability of the product. Moreover, vendors are expanding their reach across the globe. Such initiatives are expected to boost the adoption rate of the products among consumers.

Some of the prominent players in the global women’s sports and swimwear market include:

  • Nike, Inc.
  • Adidas AG
  • Puma SE
  • Under Armour, Inc.
  • New Balance, Inc.
  • Lululemon Athletica, Inc.
  • Columbia Sportswear Company
  • Asics Corporation
  • Fila Korea Corporation
  • Adidas AG

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Mrudula Karmarkar

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Mrudula Karmarkar
Joined: March 30th, 2020
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