Листов

Posted by Logan Paul on September 20th, 2022

Many RSHB offices have started selling farm products. Why does the bank need this and is this product in demand among your customers?
- We do it as part of our big project "Tasty Friday". At the end of the work week, farmers can place their produce outlets with us for free. Given that about 100 thousand people visit Rosselkhozbank branches daily and our regional network covers the whole country, this gives farmers access to a huge market. Again, absolutely free of charge.
We as a bank support our farmers. It is part of our mission. And besides, it is important for us to build long-term, strong and trusting relationships with our clients - both producers and citizens. "Tasty Fridays" allow us to build such a positive experience of interaction with everyone. And to answer your second question, yes, customers like this format. People at the branches are really eager to buy farm products.
- You also hold an all-Russian restaurant festival...
- Today one of the main challenges for farmers is to have time to become a brand. But not the only one available to consumers in any region, but a real, competitive brand. To do this, it is necessary to use all the tools of promotion, including at the level of opinion leaders. Hence our initiative with the restaurant festival. As you know, restaurateurs and chefs are trendsetters in culinary fashion. And consumers, after all, like discovering something new for themselves: trying different cuisines and visiting restaurants of new formats.
Our All-Russian Festival is intended to be an analogue of Michelin, to show the uniqueness of local cuisine and regional brands, to give people the opportunity to try something new and interesting. And also to help farmers build up work with restaurants on a regular basis.
A man shooting with a professional camera - RIA

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