Why Woocommerce Is Great eCommerce Platform

Posted by Ayatas Technologies on September 21st, 2022

WooCommerce has become the most popular e-commerce platform thanks to its many advantages. This online store management tool is free, scalable, easy to use, and versatile in customizing it with plugins and specific extensions for each need. Many e-commerce platforms are available to create an online store, each with its advantages and disadvantages. In recent times,

WooCommerce has emerged as one of the best eCommerce platform for small businesses for many reasons that we will analyze in this post. One of the most interesting aspects of this eCommerce platform is that WordPress acquired WooCommerce. Since then, the compatibility between both tools has been complete, and the configuration and customization possibilities continue to grow. This is probably one of the reasons why more than 40% of the existing virtual stores are developed with WooCommerce. 

ADVANTAGES OF MANAGING AN ONLINE STORE WITH WOOCOMMERCE

Although it is a “simple” plugin, WooCommerce is as powerful as the best of the specialized platforms, and, in addition, it is free and scalable. You can open your online store using the basic plugin (free of charge) and add features (some paid) as your business grows.

If you are considering opening an online store in WordPress, WooCommerce will be an excellent option. Let's see why.

1. It is suitable for all types of products and services

WooCommerce is not only suitable for a small store with a reduced product catalog. This e-commerce platform allows you to sell whatever you want, services or merchandise. You have to combine it with the appropriate extensions to turn your platform into an accommodation reservation site, a ticket sales point, an online catalog to request a quote, a web page that offers paid content, and much more.

Being everything integrated into WordPress, the management of the online store is much simpler, and the maintenance is cheaper.

2. Easy To Translate

Let's be honest. One of the difficulties when using digital marketing tools, programs or applications is that most are in English, a language in which not everyone is fluent.

WooCommerce has great potential. Taking advantage of all its tools requires a good understanding of its operation and features. Luckily, this e-commerce platform is completely translated into other languages. In this way, handling is much easier for other language speakers.

3. It is SEO friendly

SEO positioning is one of the keys to the success of an online store. WooCommerce, being integrated into WordPress, is SEO friendly, which is another reason it is the best-optimized eCommerce platform for ranking well. One feature that differentiates WooCommerce from other online store management platforms is that it allows you to rank products with categories, labels, and attributes.

4. It is easy to install, configure and use

Herein lies one of the main reasons for its success. Unlike other online store management tools, with WooCommerce, you don't need any programming knowledge to install and configure it. The only requirement is knowing how to handle WordPress with some ease. If you have any doubts regarding installation, you can get the help of custom WordPress development services offering company to get the work done.

In a couple of clicks, the plugin is installed and activated. From there, setup and customization are a breeze. Depending on the type of online store in question, free or paid extensions can be added to obtain all kinds of functionalities. The most popular ones are wish lists, volume deals and discounts, chat customer service, or shipping by weight management. But there are so many more possibilities.

5. Integrate taxes, shipping, and payment gateway

WooCommerce is ready to apply VAT to products. By default, it applies 21%, although it is possible to add new taxes or create them. Another of its advantages is that it has forms to customize the shipping costs depending on the product's destination and other aspects that can affect the shipping cost.

The main payment gateways (PayPal, Stripe, bank transfer, cash on delivery, check payments, and PayPal Express Checkout) are integrated into the plugin, so we avoid installing them separately. In addition, it is possible to add other payment methods through additional plugins. And, as if that were not enough, it contains a tool to manage coupons.

6. It is open source

Open source programs have the advantage that they are developed and updated thanks to the contributions of thousands of programmers. This means that WooCommerce is a platform that will not be obsolete since updates are continuous. It is a collaborative system that improves operations, corrects vulnerabilities, and adds features.

In addition, the community that forms WordPress and WooCommerce is the most complete on the Internet, making it easy to find solutions and technical support through specialized forums and blogs.