Steps For Web Development Of An Online Store

Posted by Ayatas Technologies on September 28th, 2022

Thinking of opening an ecommerce? Do you already have it and do not know how to optimize your website? Calm. Surely, e-commerce may sound familiar to many of you. However, what is behind this activity? How is it created? Considering that ecommerce is the sale of products or services through the Internet and computer networks, having a good online presence is decisive.

Suddenly your website has become your main showcase, but how are you taking care of it? This post will tell you what process web development follows for your e-commerce. Get ready!

What is e-commerce?

As we have been telling you, electronic commerce is the sale of products and services through the internet, which also entails tasks related to marketing, content creation, etc. All this has meant a revolution in how companies communicate with consumers and carry out their commercial activities.

Among the main advantages of e-commerce, we find the expansion of their databases so that they can expand their businesses; they offer greater availability to customers since they are present 24 hours a day, every day of the year; improved communication and response times with customers, responding to their requests and questions; the consultation and purchase of products are much more comfortable since users can see the product in detail without having to scroll; costs in personnel, production and administration are also reduced.

Apart from all this, you should keep in mind that the growth of the internet is leading consumers to rely more and more on this type of commerce. Are you interested in the world of commerce and sales? Do you need a website for your online business?

7 steps for the web development of your e-commerce

If you are wondering how to create a perfect website for your ecommerce, we have the answer. These are the steps you must follow:

1. Planning

Sitemap and wireframe creation. Organize your work well to clarify what you want to develop before jumping into the pool. Websites can have different purposes, and depending on what you want to achieve, one structure or another will be needed. Also, remember to be clear about the keywords that will be used, the contact forms that will be integrated, the videos, the images, the infographics, etc.

2. Choice of domain and hosting

The domain is the name assigned to the web and is responsible for translating the IP address. It is impossible to have a web page without these two elements since they constitute the place where the page and all the contents that make it up are hosted. Depending on the size, one accommodation type or another will be needed.

3. Choice of CMS (Content Management System)

For the website. It is a software developed so that any user can manage content in a completely simple way. An example of a CMS is WordPress.

4. Plan the web structure

It refers to the distribution and organization of the elements of the website. However, when we talk about the structure, we are not only referring to the visual part since it influences the rest of the page results. It is recommended not to exceed the number of internal pages and pay attention to usability and user experience.

5. Design the page

It is time to choose the type of design for your website, a point at which it is advisable to take into account the use of templates, have knowledge of HTML and CSS, try different styles and colors, but keep in tune with the company. Web design is a very important aspect of an online presence. Take care of him! Also, a well-designed website will attract your potential customer, and its keys are consistent image, navigation, usability and trust.

6. Take into account the content (text, images and video)

Including the content on your website is not as easy as it seems, but you can rely on keyword research to mark the content of the different pages, an adapted language, take care of the homepage, use clear and direct phrases, etc. The writing and compilation of the content go through its creation, the definition of calls to action and the search for images.

7. Test, review and launch

The website is verified, and the domain is configured. In addition, the website is registered, and it is recommended to publish a launch post based on an on-page SEO audit.

All these steps constitute the development life cycle of a website, from the collection of information (objectives, potential audience, purpose), to the launch. In addition, it is recommended that e-commerce include a blog since it facilitates the attraction of the target audience and improves SEO positioning. Along with these steps, a relevant e-Payment system for eCommerce for your online store also needs to be set up.