The Importance of Intent data in B2B Marketing

Posted by Amit Pawar on September 22nd, 2022

B2B Intent-Based Marketing is more of taking an outside-in view of the company and examining online performance to check if the prospects know about the business and are interested in products and services. From here, constructing marketing assets, forming contact ways to reach the audience, and exemplifying how the services and products solve their pain points, becomes easy.

Yet, numerous marketing teams take an inside-out approach. They concentrate on the value proposition of their services and products, keep sending out emails, and make social media posts along the same lines. In an attempt to reach a wider audience, doing anything without targeting specific prospects having b2b buying intent, is useless.

Why intent data is important in amplifying revenue -

1. The intent is vital for creating a good content strategy because companies get relevant & comprehensive information, well-formed buyer personas, and data-backed buyer journey maps.
2. Helps in forming a solid foundation for SEO campaigns. Knowing the specific issues and behavior of the buyer, helps organizations deliver content that satisfies the B2B buying intent.
3. Boosts landing page conversions. The landing page can be tweaked in such a way that each piece can meet the buyer’s specific purposes. This data can be leveraged to tweak the segments for users with diverse needs and distinct buying stages.
4. Helps in personalized marketing association, which in turn increases intent based sales.
5. Paid search marketing can be boosted with the help of intent data because people don’t care if it’s an ad when it fits their buying intent.

So, these were the five key factors that show the vitality of B2B intent marketing.

If you wish to apply B2B intent based marketing then we at OnDot Media are here to boost your ROI and cater to your needs with our proven global experience.

Also read:

1. What Lies In The Future Of Intent-Based Marketing
2. Ways Intent Data Can Rev Up ABM Programs
3. Future Of Intent Data In B2B Marketing