Amazon Product Photography - Are You Doing It Right?

Posted by Aarti Rane on April 17th, 2023

Research data shows that almost 22% of all “product returns” are because the item ‘looks different than the photo.  When consumers are spending their hard-earned dollars based on a few photographs, it is quite obvious that the photographs need to be true. However, only real-looking photographs cannot do justice to your business, so they should also be attractive. Hence, crafts like Amazon product photography have become so popular. Specifically, trained photographers can help you and your brand with particular photographs following specific guidelines.

FAQs About Amazon Product Photography

1. What type of product photography works best on Amazon?

Chances are if you’re a listed seller on Amazon, you know there are several types of product photography for Amazon. On the off chance you don’t, there are different types of product photography the categories can depend on the type of photographs, the marketing goals and more. For Amazon, the main image, a photograph showing the brand logo and communicating the brand values, an image demonstrating the key values and more is the most suitable.

1. How should I use the main photo on Amazon?

The main or first image on an Amazon listing carries significance. It is the first image of the product that the viewers see while searching. Therefore, it should be a stand-alone picture of the product against a white background. This main image is responsible for more clicks, generating leads and enhancing sales. Also, make sure all the images including the first one is optimized for mobile use.

1. Is professional photography necessary for Amazon?

One of the primary requirements of Amazon is professional photography, especially for the main image. The quality of the product photographs carries a lot of importance and significance. Therefore, using a professional photographer will ensure that you’re getting the best possible photographs.

1. Do I need to adhere to the technical requirements of Amazon?

The technical requirements of Amazon are quite exhaustive. Any image or product photographs not adhering to the same cannot be used. For example, the photograph must not contain any drawings or illustrations, it should be a white background product photography, and more. Hiring a professional photographer for this type of commercial shoot can ensure that you’re able to adhere to the technical requirements.

1. Does product positioning matter?

When you upload your product photography on Amazon, you’ll need to fit them inside a particular frame. When fitting any subject within a frame it is necessary to leave some space around. This will ensure that the automatic cropping of the photograph doesn’t negatively affect the image quality.

In conclusion

The above questions can help you to determine whether you’re using Amazon photography correctly for your brand. Using white background product photographycan help your product stand out from the rest. Factors like image quality, technical requirements and product positioning can determine a potential lead and sale for your brands. Furthermore, depending on the changing regulations of different search engines, the protocols of Amazon image search are also changing. Hence, working with a professional is deemed for effectively who is well aware of the technical changes.

Well-executed Amazon product photography can change the way your brand and products are perceived, so are you ready to try it out?