Bring Visibility to Your Business with Promotional Key Rings

Posted by Express Promo on July 22nd, 2016

The most important factor that will help your business turn from an also-ran to an industry leader is visibility. From being the first name in the minds of your consumers to being the partner of choice for your business associates, the visibility of your business will define all this and more. In fact, how often your business is recalled when people look for a firm in your industry is the key criterion that will define whether your business succeeds or fails.

There are numerous ways you can promote your business, and promotional products are one of the most effective methods to do so. Among the many such items that companies and businesses can use to promote their brands, promotional key rings perhaps rank at the very top. Here are some reasons why promotional key rings play such an important role in increasing your brand visibility and consequently, your business success.

Everybody needs them
Everyone you know needs a good key ring. From rings for the car to rings for the door key and from rings for the gym locker to rings for the office desk, everyone needs a key ring or two (or three). If you have noticed, it is less likely for a key to be lost amidst the many you have if you have attached it to a conspicuous key ring. This is human psychology. If anything stands out, it is remembered. Imagine if you share a bunch of conspicuous key rings with your potential customers. They will think of your brand, even if subconsciously when they unlock the door of their home, unlock their car, open their locker or simply lock their desk drawers for the night. This means you giving them a few keys will help them remember you when they or someone else they know need your services

They serve a variety of purposes
Key rings are versatile in the number of purposes they serve. You can have one with a bottle opener, one with a can opener, one with a flashlight or one with a step counter – the list is endless. You can have a key to serve a host of uses that people have around the house besides them being just key rings. And every time they use the tool, they will remember your brand name.

There are not many good key rings out there
There are actually not many good key rings out there. When was the last time you had a key ring that you really liked? Most people use key rings for everyday reasons, and the designs of these items have come to reflect the mundane nature of the job they are supposed to do. You can use this to your advantage and get a great design for your promotional key ring. You can choose an item that may be slightly higher priced than others and share it with your valued customers and partners. You can then rest assured that they would appreciate the gift. Moreover, it will become a talking point in their immediate circle – something else that will increase your brand visibility.

In addition, the facts that you can use them everywhere – from the fairs to the business meets – and that they are cheap and easy on your books make them the go-to choice to increase your business visibility.

About The Company
Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.