4 things to consider before your app launch

Posted by Neha Gupta on July 30th, 2016

Now that, you have made all the plans for your app launch and you’re budgeting your investments, it’s time to do a final check on few of the pointers before you launch your app. Even if you have checked every step till now and validated your work twice, a last checklist is necessary before going live. Let’s discuss on few of the pointers before you make your app launch final:

Did you make your app creative and app store friendly?

The first thing your customers will see is the app icon. Your app icon says a ton about your app. In fact, you’ve probably dedicated time testing out different color combinations, concepts, and design treatments to find the icon that suits your app. However, have you given the same amount of attention to see how your app will look on the play store? Fascinating screenshots and video previews help you vend your app and improve your app store conversion rates which will increase your app downloads. Your app screenshots are previewed into the search results. Hence, they hold a lot of power. If you have not made your first screenshot appealing, then it’s time to improvise.

Did you make your web presence strong?

You might have been very much occupied in your app store optimization, keyword verification and SEO readiness that you could not concentrate to make a strong web presence for your app. App store is not the only place your app needs to be seen. There are many third party blog posting websites and guest blogging options that create backlinks for your own website blogs which can help your app to start with a strong web presence. If you have overlooked these options then you should start quickly.

Did you completely avoid traditional marketing?

Offline marketing is also necessary when you are planning to launch your app. If you have any intentions to bring most of your customers to your app then offline marketing is necessary for you. Right investment in offline marketing can help you reach a large number of customers in less time. An easy to remember short URL or a QR code on your printed ad to connect the offline and online worlds can be a good way of offline marketing.

Did you test your app for all the old OS versions?

You might have marketed your app that, it supports all OS including android and iOS. In many cases, it has been observed that they do not work smoothly on all the mobile devices, mostly in the older versions. Your customers might have an older version installed in their mobile and cannot run your app only because you did not test run the app properly before launching. It’s better to be sure that your app is compatible with all the devices by doing a thorough app testing.

If you have already covered the above mentioned parameters, then your app will be able to grab attention of a large number of users. However, if you are still thinking of executing these strategies then you must not waste any time to start following the same.