4 Points To Look For Before Hiring The Best Book Promotion Company In Calgary

Posted by mariolee on January 23rd, 2017

Without proper media attention , your book will dwindle on wooden shelves , in a library or in a warehouse, or garage. The biggest challenge or roadblock to ensure your book to gain attention is to let readers know about your work, your i.e. the author’s expertise,
the concept behind it, inspiration etc. This will create a sensation for your book in the market.

But how can you get your message directly to your intended audience?

Here comes the need for hiring the best book promotion company in Calgary.

Broadly speaking, services of these companies fall into three main categories: creating sales materials like postcards, posters, press releases; reaching out to reviewers, bloggers and interviewers and direct selling via mailings, social media and advertising. Most print on demand (POD) publishers offer at least the first while some provide the second, and a few may provide some of the third.

But you have to approach the right people at the right outlets in the right way. We will discuss few points that even a good Alberta book publishing company would agree with.

1. Sheer Experience:

You have to make sure that you don’t serve as the guinea pig for which you need to value experience, period!

Whether you are working with a cover designer, a developmental editor, a book publishing coach, a website or back-cover copywriter, an interior book designer, an e-Book conversion specialist or a digital printing company , you face a learning curve with the publishing contractor of course.

Unless you are currently involved in or at least open to social media, you will miss out on worldwide promotional online opportunity if your publicist is not experienced in social media because you are looking for track-record professionals.

2. Expertise

You want each book publishing professional to serve as a trusted sounding board within their expertise and if it has the big picture overview along with it , it is even better. An expert book publisher, book coach or mentor is someone who runs a publishing company independently with a huge "publisher" experience.

3. Flexibility

How will these professionals be to work with? Are they willing to change course if you find it necessary? These questions are very important to be addressed before hiring a good promotional company.

4. Delivery Accountability

Delivery promises and responsibilities have to to be at the top of the company’s initiatives and principles.

Author’s Bio: Author is an online blogger. The article is on the best book promotional company in Alberta.