What is SEO and why do you need it?

Posted by Captain Marketing on January 31st, 2017

Search engine optimization, or SEO, is the optimization of a website that leads to enhancing its performance in organic search results. This process involves the integration of the most common search terms or keywords into the website, making it more visible. Apart from increased traffic, SEO has a number of other benefits as well.

Better User Experience

What a search engine wants to see in a website is whether it is mobile-friendly, has good user signals, low bounce rates, as well as the integration of relevant media likephotos and videos. Coincidentally, these are the very elements that will also enhance the site experience for your visitors. So, as you optimize your website for SEO, you are also enhancing youruser experience.

Higher Close Rates

Leads that come via SEO have a much higher close rate, as compared to leads that come via outbound marketing. People who are looking for some particular services or products are more likely to buy from the websites that they find through online search, more so than people who have been attracted through outbound marketing strategies.

Increased Visits

Local SEO marketing experts can tell you that if you are operating a local business, it is even more critical for you to optimize your site for local search. With time, more and more people are turning towards search queries to find local businesses. Hire good local SEO marketing experts who can help you target the correct keywords for your purposes.

As a Digital Strategy

SEO has time and again proven to be one of the most effective digital strategies for most marketers. You can keep a tab on how your efforts are doing, and you can keep modifying your strategy based on the results.

Brand Credibility

Think about this yourself; if you rank high on search results, it goes out to show that you are one of the key players in your industry. But if your search result is somewhere on the 2nd or the 3rd page of results, people will assume that you are either a new company, or that you don’t have enough sales (and thus budget) to boost your rankings. Overall, it’s not a good impression. These assumptions too will occur only when people actually visit the later pages on the search results, which most people don’t even do.

Less Hands-On

Channels like social media and email marketing require a lot of continuous effort. But when it comes to SEO, once your website is optimized, you can probably just relax and let the page climb in search rankings on its merits. This of course depends on a number of factors like the competitiveness of your industry, the keywords you are targeting, content quality, etc. Mostly, once the foundation for proper SEO has been laid, all it takes is a little tweaking from time to time, and most of the hard work has already been done.

Before buying any product, most people are known to search for it online before they buy. Make sure that your website has proper SEO, to grant your business good visibility.