Working with as SEO Expert

Posted by Captain Marketing on February 13th, 2017

A company's website might appear great with plenty of multimedia inputs, but if the site isn't doing the main job of consistently attracting visitors and converting them into customers, it's not really worth it; and can have a negative effect on the company’s revenue. In this case, it’s probably time to hire a Search Engine Optimization Expert. A qualified and experienced SEO expert can review your site and identify strategies to target visitors in line with your company goals.

Here are a few tips on how to work with an SEO specialist, and the points to consider before hiring one:

1. Ask them for a list of their current and past clients

Reliable Search Engine Optimization Experts should be open to sharing their experience and their current and former clients’ list. These references can help the hiring organization to judge the effectiveness of the SEO expert, as well as verify that the person has indeed worked on specific kinds of SEO campaigns.

2. Question the process they’ll use to improve your search rankings

An SEO expert, who genuinely wants to produce results, wouldn't mind discussing their methods in detail with their clients. They should explain the on-page and off-page strategies they would put into use, to drive up search rankings, as well as an estimate of the time it could realistically take, to achieve these SEO goals.

3. Know if they adhere to the webmaster guidelines of search engines

Look out for a Search Engine Optimization Expert who strictly abides by Google's webmaster best practices, which explicitly forbid 12 common SEO tricks, including generating automatic spam content and adding falsely hidden links and texts. If the SEO expert doesn't follow these guidelines, your website could be demoted to low search results ranking, or, in worse cases, Google could altogether ban it from the search results.

4. Ensure they do not make bogus guarantees

If the SEO expert guarantees to get a website to achieve a number-one ranking on Google, Yahoo, or Bing; do not trust them. It's simply impossible to assure a number-one ranking on any search engine, and some unethical SEO consultants may make such fake promises.

5. Inquire about all the changes they would make to the website

The Search Engine Optimization Expert is most likely to make a number of changes to one’s existing website coding. And it's important for the client to know exactly what alterations or adjustments the SEO practitioner plans to make on the pages.

6. Know the ways they use to measure the success of SEO campaigns

It’s important to gauge the success of one’s SEO efforts; therefore, the SEO expert must track the amount of traffic being sent to the particular website and other necessary details. Search Engine Optimization Experts are often experienced in using Google Analytics, to track the improvements and details about the traffic on the site.

In order to improve search engine rankings, the SEO expert might prescribe remedies including something fairly simple as rewriting the HTML title tags, but the important part is how effectively the remedies work. And to figure this out, one needs work closely with the expert, and know how he plans to move on with it.