How to Generate Quality Leads for Your Magento eCommerce Store

Posted by Kathy Johnson on February 25th, 2017

An eCommerce built on Magento highly assures to boost the business sales, but it should be professional-looking and perform seamlessly. Unquestionably, the rich and impressive user experience to your prospective clients is the key to the success of an online store. Further, you should also use few techniques to generate leads for your Magento eCommerce store in the highly competitive market scenario.

Presently, it is getting extremely hard to please the highly impatient web audience, and you should give them a convincing as well as appropriate reasons to stay for long in your store. While Magento is a comprehensive CMS which helps you create a fully-fledged online store provided with an engaging theme and user-friendly extensions that enhance the UX, you also need to play some ‘cool’ tricks to improve the conversion rate.

Below are your five incredible tactics that help you to increase the sales of your Magento-based online shop.

Online store optimization

The first and foremost thing that you must do is online store optimization. If you aim to turn your prospects into clients, you must optimize every small attribute of your eCommerce store. You must primarily consider these factors to provide an impressive shopping experience to your buyers.

Unique, informational, and engaging content followed by high-quality product images that remain convenient in exciting and retaining customers. Furthermore, also focus on providing smooth navigation and easy and hassle-free checkout process to attract visitors to shop more.

Pop-ups integration

Pop-ups play a critical role in your business promotion through lead generation. Though, they are like a double-edged sword. If not used correctly, your clients may find them bothersome.

Entry pop-ups with the promotional offer are valuable for keeping visitors contented. You can let your visitors know about the discount vouchers directly through pop-ups. Pop-ups give you a plan to build a relationship with your prospective and existing clients. For implementing pop-up on your store you can hire expert Magento developer for cost effective work.

Productive email marketing

Email marketing currently is becoming one of the most powerful techniques for lead generation. Influential and intelligent use of email marketing campaign can help you in achieving the goal of the captivating targeted audience.

You can encourage visitors or subscribers for making the purchase from your eCommerce store using promotional emails. Personal emails like anniversary or birthday wishes, confirmations, etc. can give your buyers a personalized touch and help you establish a firm connection with them.

Word of Mouth Marketing

An old age popular technique which holds the same today also in the highly cutthroat online business market scene. Buyers talk less about their shopping from the online store unless you give them a convincing reason for sharing the positive reviews about their experience.

A referral program with a lucrative discount offer, though, can help you accomplishing a “Refer a friend” strategy. Always keep in mind, your current buyers can make your new client trust you in the best possible way. Moreover, you can also use social media channels for encouraging shoppers to deliver positive feedback.

Targeting User Behavior

Ultimately, you need to understand and be in pace with the rapidly changing user behavior patterns. Just like online store marketing trends, the behavior of web audiences keeps on changing very quickly. You need to keep yourself up to date with the latest techniques for an improved outcome. Behavioral targeting currently is one of the most advanced digital marketing tools that enables you to get more leads. It mainly focuses on the behavioral habits of existing clients to provide them personalized plans and a home page of their interest relevant.

Conclusion

As you work on your eCommerce store, you will come across several tips and tricks for generating a plenty of leads. Overall these five tips are quite beneficial to start with and will help you provide a high online shopping experience.

About author:

Kathy is a web content writer and associated with Baymediasoft, a Magento development Company USA. She is a passionate writer and is actively writing useful blogs and articles about technical stuff.