Las Vegas New Slogan: "Laugh Out Loud" Vegas

Posted by Nick Niesen on October 29th, 2010

No one can forget "What Happens in Vegas, Stays in Vegas" It's a phrase that has been used so many times it's burned into our memories. It's a home run in marketing as far as tourism slogans goes, and on par with the likes of the old classic Wendy's hamburger slogan "Where's the beef".

Las Vegas always wants to be seen as the place you can let yourself go and leave your troubles behind. That's where the marketing slogan "Laugh Out Loud Vegas" comes into play, forget all of your inhibitions and have the freedom to just laugh out loud without a care in the world.

Demographics also comes into play with "Laugh out loud Vegas" most computer savvy young and middle age people use this phrase extensively every day on the internet, in an abbreviation such as "LOL" meaning laugh out loud which also makes this slogan very memorable to those age groups. Not to young though, legal gambling and drinking age in Las Vegas, Nevada is 21.

And for the generations who could care less about internet lingo the Las Vegas campaign slogan "Laugh out Loud Vegas" will simply mean just that, have a great time, catch some shows, play some games, and laugh out loud with a loved one! Tourism officials for the city of Las Vegas will not replace their current favorite slogan, just compliment it with an even broader audience.

Another slogan Las Vegas tourism officials are trying out and having tested by focus groups is "Your Vegas is Showing" my what is showing?? Well I don't get that one? But since were talking about Vegas we can make a small wager, my bets on "Laugh Out Loud Vegas" it just makes sense to me.

Las Vegas is just a great place to let loose, relax, and get lost in something out of the routine. Try laughing out loud in any other city and see the looks you get? In Vegas it's the norm. Don't hold it in, just laugh out loud! And always remember the other classic slogan "What Happens in Vegas, Stays in Vegas? "Laugh Out Loud Vegas"