Why Realtors Need a Website

Posted by Nick Niesen on November 8th, 2010

The real estate market is very good right now and home prices are still rising steadily. Most real estate buyers these days are well educated about the process and have done their research. This is why realtors need to keep up with the times and be able provide clients with the latest information.

More and more people are using and accessing the Internet. The National Association of Realtors contends that 96% of the Americans who would buy houses will access the Internet to find their dream homes. Most realtors do not understand the power of the Internet in generating the sales that they need. They do not realize that the generation of leads through the Internet can significantly increase your sales.

The easier it is for potential buyers to find you and your properties, the more likely it is that you will gain clients. Having an Internet presence will allow your clients, potential clients, or other interested parties, get in touch with you and the information you have to offer anytime.

However, creating your own web site requires some work. There is a lot that goes into it such as design, hosting, search engine marketing and updates. The good websites often require a professional to get it off on the right track and optimized properly. http://www.fixpad.net is a good place to start if you need help with your website.

Having an experienced webmaster will really help. There are several things you need to do in order for your website to be found among the millions of sites out on the web. An experienced webmaster will be able to optimize your site for the search engines and get you listed in the top results for your area. The webmaster will help you with your email newsletters, link strategies, marketing and advertising. It's a lot of work, but the payoff is great once everything is in place.

Also, it is important to keep your website interesting and full of information. If your website is just an advertisement people won't stay on your site for long. However, if you provide useful information for your potential clients such as the latest mortgage rates, mls search, home buyer tips, articles and other useful information visitors will stay on your site and come back for more at a later time. Search engines, such as Google, like constantly changing and updated websites and rewared those sites by giving them top search results. Since most people only look at the first page of search results it is important to be there.

Another way to reach potential customers is by blogging. If you want to develop a rapport with your customers, make regular postings about the local real estate market and gain interest from other media outlets or potential customers. You would certainly benefit from starting a blog. Because blogs by nature are considered a source of information rather than a commercial advertisement it makes perfect sense for a realtors to use blogs as a means of establishing a reputation in their market.

A website should be the primary marketing tool for every realtor. Almost everyone who looking for a new home searches the internet first. If you are not there you are missing out on a lot of potential clients.internet first. If you are not there you are missing out on a lot of potential clients.

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Nick Niesen

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Nick Niesen
Joined: April 29th, 2015
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