How Email has become a triggered conversation app

Posted by John Smith on October 5th, 2017

Triggered Email: The Killer Conversion App Marketers have been using “spray and pray” tactics for decades. The email equivalents are often called “blasts.” The idea: purchase a large list, push your message to the masses and hope some buckshot hits the target.

This form of email online marketing and strategy goals is outdated and ineffective. It can backfire. Sending spam can tarnish your reputation and sever more relationships than it builds.

Email online marketing and goals that delivers results today reaches the right person with the right message to solve their immediate problem.

You aim more carefully. When a specific event or behavior occurs, a Online Marketing and Strategy Goals pulls the trigger and fires off an email. Conveniently, the practice has come to be known as “triggered” email.

More automation… a more personal touch?

Marketing experts claim you can achieve new levels of personalization through automation. It sounds ironic. A robotic approach increases the personal touch?

The reason it’s true is you don’t simply automate the process. You use automation to understand buyer intent and engage with prospects based on their interests.

Your database is the engine room. The more data you put in it the more personalization you’re able to extract. Your objective is to perpetually update individual records with preferences, demographic, and behavioral information.