Cloud Telephony Morphing the Retail Industry for Better

Posted by Arun Shah on February 2nd, 2018

The Indian retail industry is only a mirror image of the retail scenario out at large in the world. The domain has been swimming through a sea of challenges for many years now. Although the emergence of digital business called eCommerce has managed to salvage some businesses, it has mostly cast others in the shadows. It’s high time that the retail industry received a technological leverage to rise above the challenges that are disabling it continuously. Cloud telephony services have proven to be just the help the industry has been screaming for, for years. It has brought to the businessmen the solution that infinitely improves their performances in their respective positions.

Let’s take a quick look at how it is helping the retail sector by turning it towards a new horizon:

Innovation: You may have avoided it thus far, but it’s only going to catch up with you sooner than later. Innovation is the greatest necessity of a business that is trying to survive in the 21st-century market environment. But quite unfortunately, the rise in the number eCommerce players do not go at par with the adoption of innovation. What you need to keep ahead of your competitors in today’s time and to explore new business opportunities is to adopt the most dynamic style of customer interaction, something that is only achievable through cloud telephony. One of the most pressing needs in the Indian retail sector, the cloud telephony is rapidly transforming the reality for better.

Better Customer Service: Ensuring better customer experience requires strategizing and implementing of ideas. 2 out of 10 times, these shots don’t hit the bull’s eye. That has been the case so far because businesses have missed a critical aspect of customer service- communication. To make sure that your business caters to a multiplying community of customers, you need to bring in more audiences into your fold of targeted mass. How do you do that? Through better and constant communication. Cloud telephony opens up the avenue of interactive and immediate connectivity with customers.

Maximum Resource Utilization: How can you ensure more diplomatic allocation of resources? By making sure that every operation uses the minimum number of best-quality resources for maximum output. Through the use of cloud telephony solutions, you can rightly allocate your resources at hand for the right kind of job, while the cloud telephone service does its job on its own. It also helps companies pursue new business opportunities.

Business Maneuvering: The success of a retail business rests on two things, its preparedness to counter challenges and its readiness to adapt to changes. Cloud telephony brings the opportunity for businesses to move over to a more technology-based mainframe where dispersal of information is easier and implementation of new strategies is accurate.