Augmented Reality: Experience The Real World

Posted by praneeth on October 25th, 2018

Augmented Reality (AR) is one of the major trends in the world of animation. AR is an animation and VFX technology that makes the objects or characters in the animation look much more real. For example, Google Cardboard, VRSE, NYT VR, sisters: a virtual reality ghost story, Orbulus, Seene, Jaunt VR are some mobile applications that bring the powerful augmented reality functionality to iOS and Android, the two most widely used smartphone platforms


North America was the largest geographic region accounting for nearly half of the global market.

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According to The Business Research Company’s Consultant, Nitin Gianchandani, the ability of render and game engines to do real-time rendering and animation is setting new digital benchmarks for creators. With even more flexibility in their post-production and compositing options, these leaps in real time technology could change the face of animation. Being able to trim steps like compositing and rendering put more control in the creator’s hands and brings the scale of the project down to a more manageable size for a one-man studio


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Adobe system Inc. was the biggest player in the global animation and VFX design software market in 2017 with revenues of US D3.4 billion in 2016. Adobe’s growth strategy includes providing both creative content and digital marketing. While the company offers creative content products such as Photoshop and Illustrator, it is also providing digital marketing by assisting companies such as Under Armour with its marketing campaigns.

Animation is a technique of art which causes pictures or images to look like they are moving. It involves generating and designing animated videos, character animation, sequence images and visual effects using computer graphics. For example, Autodesk Maya, Adobe Flash, Blender and Cinema 4D Studio. VFX or Visual Effects are a way of mixing real film shooting with false or animated images.

Animation And VFX Design Software Global Market Report 2018 is a detailed report giving a unique insight into this market. The report is priced at USD 4000 for an individual user. To use across your office, the price is USD 6000 and USD 8000 if you wish to use across a multinational company.

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