Bing Vs Google Adwords ? Which is the Best PPC Platform for Your Business?

Posted by Vicky Mamoria on October 30th, 2018

PPC is certainly one of the most proven tactics to gain business leads, regardless of what your niche is. Over the years we have had several digital platforms to run the PPC campaign, but two most sought-after are Google and Bing- the two largest search engines ever created.

Google Ads Vs Bing Ads

Now the real debate is, whether you should go to Google or opt for Bing for your click-based advertising?  While the big guns with large online marketing budget choose to secure their space on both the platform, many small companies with a shoestring budget often find themselves in this dilemma. As a reputed SEO agency Singapore, we bring you this ultimate guide to decide which Search is the best bet for your business.

There are certain similarities between Bing and Google Adwords. But there’re many differences as well that may leave the marketers baffled when it comes to picking the best of the two. Read on this guide and you will be able to make the right decision.

Needless to say, the biggest advantage Google has over Big and other search engines is its huge market share. Roughly over 70% of the search advertising revenue goes to Google. It means you would have a massive scope of reaching to your target audience. In addition, Google Ad campaigns come with more extension options, which help to increase CTR and number of clicks. Let’s accept it, retargeting is more effective on Google than any other platforms.

Feature-wise, Google Adwords sounds a bit advanced and impactful, but both offer essentially the same service on a virtually same user interface. If you have run Google Adwords then you won’t have any issue running your ads on Bing.

Advantages of using Bing

One of the biggest advantages is the absence of intense competition that you are likely to face on Google AdWords. Bing is not as much popular as Google, and this means fewer advertisers in virtually all domains. This allows your business gain more exposure and more reach of a certain audience.

And due to less competition, there would be lower CPC and a higher - something an advertiser always wishes for. If you are a small company with a tight marketing budget, Bing is a great place to start. You are sure to get more reach and clicks with your set budget.

Bing can also be used alongside AdWords, and allows you to import AdWords data into your Bing account, making for an easy and fruitful utilization of the both.

For instant exposure on a massive scale, Google Adwords is unbeatable as of now. But if you want cost-effective advertisement that suits your marketing goals and budget, go for Bing Ads.

Remember the best results depend upon how effective you use these platforms. If you are not sure, seeking professional assistance from an SEO agency Singapore would be the best option.

A team of experienced PPC managers would help you yield the best CPC and CTR. An SEO company Singapore can also do well-researched keyword planning and biding, and hence draw best conversations by creating ads which convert. Oom SEO Singapore offers a range of SEO packages Singapore including PPC services on both Bing and Adwords.  Their cost-effective and result-targeted SEO packages Singapore are definitely worth trying.