Choosing From Among the Best Hospitals in Bronx, NY

Posted by Matheiu Robine on January 21st, 2019

With a growing number of hospitals in New York, competition has increased to a significant extent. As per statistics, 75 percent of hospitals have a competitor within a 15 miles radius. Thus, it is high time; hospitals offer quality medical services and patient care in New York that differentiates them from one another.

Health care consumer preferences are changing, and it is becoming difficult for hospitals to leg up on the competition. The one and the only factor that can bring about a difference is the quality of medical services rendered to the patients. The key elements other than the quality of services that influences the position of a hospital as the best option in the minds of consumers are-

Word of Mouth and Patient Experience

A study conducted by a reputed institution, Americans choose a hospital or a doctor based on word of mouth. Statistics proved that 50 percent people relied on recommendations from family and friends. Approximately 20 percent turned to the advice offered by the friends even when seeking a specialist. Many people are also influenced by social media which had an impact on the choice of organization. Word of mouth works with positive experiences tipping the scale in favor of a hospital. Good experiences are remembered and referred to, and bad experiences tend to stay longer. Hence it is essential to ensure patient satisfaction. If a person gets the best treatment in a hospital, the chances are he will go to the same hospital next time he needs medical services.

Branding

Enjoying a good reputation is very important for the overall brand image of the hospitals in the Bronx, NY. It shows the way they interact and shows up in the world. Very few hospitals can enjoy a strong brand presence, and it is achieved after hard work and consistently high-quality services rendered to the patients. The communication and marketing efforts also play a vital role in ensuring a positive brand image. In the sea of ubiquity, hospitals stand a chance to carve a niche and stand out by creating a brand that engages people and drive results. Every organization has to invest in branding while at the same time focusing on working towards a better patient experience and unparalleled patient care.

Accessibility and Location

Another factor that helps consumers to choose a suitable hospital for their medical needs is easy accessibility and location. It has turned out to be a huge factor because, in this field, emergencies may happen to require immediate patient care. Hospitals that offer excellent medical care, but one has to travel far away distance to reach there may not serve any purpose. People usually look for hospitals that are close to their place which is easy to access. It means they can get immediate medical care without losing precious time. They would venture out to far off hospitals only when that is the only place to obtain specialist medical care.

Based on the above factors, people choose hospitals that can take care of their health needs and ensure their good health.