Real Estate Photography Pricing & Hiring Guide

Posted by Ella Wilson on March 6th, 2019

Real estate photography can make a huge difference in selling a home. More people than ever start shopping for their home online with services like Realtor.com, Zillow.com, Trulia.com and many others. The power of photography allows these potential buyers to visualize a home may have never seen as their own. However, it’s not just the power of the photograph, but the quality of the picture. Homes listed with photos from a DSLR camera can sell for as much as ,000 over the list price. Moreover, listings with more professional photographs for potential buyers to look at sell much faster than those without.

To Stage or Not to Stage?

Staging home means that an outside firm brings in furnishings and accessories to make a home look like a showroom. Realtors are divided as to whether they should stage or not. Some feel that the furnishings detract from the space and the buyers who do not find the furnishings to their taste may pass on to the next listing. Other real estate professionals feel that staging the home makes it looked lived in, but not too lived in.

How Much?

It might surprise you how affordable a simple photo session can be. Real estate and construction photography in Houston can cost as little as 0 for ten photographs. Of course, the more photos available to browsers, the more information they have to help them to decide to see the home. With some real estate sites allowing up to 32 photographs, there is no reason not to take full advantage when showcasing a home on the Internet.

What Else?

Other professional photography services include virtual tours, 360° room views, and even fly-throughs of a home that can make it seem as if the viewer is walking through the halls and rooms. Exterior aerial photography is very popular when it comes to showcasing the exterior of the home, its features, and the surrounding property. Aerial views can also include a straight down vertical shot that includes property lines and neighboring properties. Naturally, these services do cost extra and may not be useful for every home, but when selling a premium property, it makes sense to use premium photography and services. Virtual tours are typically priced by the square foot and aerial photography starts at 5 per hour, depending on the aircraft and service required.

Hiring Real Estate and Construction Photography in Houston

Not everyone with a camera can be considered a photographer. Working professional photographers always have a portfolio of their work online to attract customers. Selecting the best professional for the job means looking over multiple bids and multiple collections to find the best fit. Remember, the low bid may not be the best fit. While talent has great bearing on the success of the photographs, equipment is also of concern. Make sure that photographer you select is conversant with photo retouching and has the gear to professionally shoot the property on offer. Established and reputable professionals will have no problem providing a written estimate for their services.