How to Reduce Your Hotel Website Bounce Rate?

Posted by Websrefresh on March 18th, 2019

As a hotel owner or manager, you would do anything to get better ratings and more guests for your hotel. Online traffic is important for boosting the prospects of a hotel business. But the online visitors tend to be very impatient and with abundant options available to them, they would wait for about only three seconds to load a page before abandoning it for another option. The online visitor will choose one of your competitor’s hotels over you even if you have a better and cheaper service, all because your website did not respond according to their desire.

The bounce rate of a website is a term used for the number of single page stopovers made by visitors on your website. The term lets you know the amount of online traffic that visits your web page, but never initiates any other action like visiting a second page. The lower the bounce rate is for a website, better are chances of it being able to bring you, new customers.

Here are some tips to reduce the hotel website bounce rate:

• Overpowering content on a website intimidates a visitor. Use bullets and other such tools to make the content more readable and effective.
• Create more landing pages and interlink them with your hotel website. Present the content in a manner of continuous flow, utilizing easy-to-load pages to engage the visitors.

• Images play an important part in engaging a visitor, but always be sure to use lighter images of proper quality. Heavy images that increase the loading time will adversely affect the page.
• With online traffic getting more mobile oriented, your hotel website must be responsive and mobile friendly.

• Identify the pages and the reasons that are causing the bounces. It will help you determine if bounces are due to technical issues or low-quality content or something else. You can work on improving those aspects of the website.
• Manage your advert placements wisely. Frequent pop-ups or ads that reduce the visibility of website content are hated by visitors and will encourage them to leave your website for another.
• Do interlinking; this will help you reduce the bounce rate

Websrefresh is a web design and web development company located in Phoenix, Arizona that specializes in creating that perfect online platform for hotels that can increase their bookings by up to 200%. Their services include creating website design, branding, marketing strategies, content writing, data analysis, network security, e-commerce, web maintenance, server hosting, mobile application development, and much more. Contact them for further details in this regard.