Why You Should Be Investing In Social Media Marketing

Posted by Smita bornare on April 1st, 2019

Social media platforms are one of the most important components of the digital media sphere. Since their advent, they have revolutionized the way we communicate and share our thoughts, opinions and of course images with the world!

A digital marketing company in Pune mentioned that before the invention of social media our networks were limited geographically and physically. But with a variety of social media sites springing up (Facebook, Instagram, Twitter, LinkedIn, and Tumblr) there are virtually no limitations with who we connect and what we share. That is the power of social media.

Imagine owning two cars - a normal hatchback and a Ferrari. Suppose you only use the normal car and keep the Ferrari locked up forever! Imagine how much of the car’s power and potential for speeding up your journey is wasted. This is exactly what happens when you have a business but refuse to use social media marketing.

There are numerous benefits of social media marketing according to a digital marketing agency in Pune. Let us take a look at some of the advantages of social media marketing:

• Attracting More Inbound Traffic:

Website traffic is the best starting point for a transactional journey with potential customers. Conventionally, SEO and SEM have led to inbound traffic. But now, with the millennials at the helm, most customer journeys begin with social media accounts and then come to the website.

As per research by a digital marketing service in Pune, more and more people begin researching a brand through their facebook page, twitter account and Instagram handles. They visit the company’s website only if they are impressed by their social media profiles. Hence, building a good presence on these websites is a great social media marketing tip.

• Increasing Customer Engagement:

Social media marketing strategies open the lines of communication between the company and the customer. This is, in fact, a direct line of communication without any mediators. Social media platforms, says a digital marketing company in Pune, allow a brand to increase their customer engagement.

More and more customers are updated about the latest moves of the company, new launches and attractive offers through social media. These sites also allow a customer to address their grievances directly with the company and the company can take swift action on the aforementioned issues.

• Building A Memorable Brand Image:

The bandwidth possessed by social media platforms for increasing your brand awareness and brand reach is unlimited. Social media marketing is the best place to begin building your company’s brand.

Good and rich quality content on these websites usually leads to higher followers and brand loyalists. The rate of engagement and follows through advertising on social media sites is also spectacular. Thus, investing in social media marketing strategies is a win-win in the opinion of a digital marketing agency in Pune.

While crafting a social media marketing plan, it is important to understand your audience first. Your audience will define what platform you need to use, what type of content you need to generate and when do you need to post it.

An insight into successful social media marketing examples will help you in gaining more data and knowledge for your own business. A digital marketing service in Pune has highlighted that social media marketing is the key to unlocking higher revenues for any type of company.