Ambush Marketing and the Advantages Attached With it

Posted by Ice Factor on June 4th, 2019

Marketing has always evolved and new ideas fit into the term to make it more impactful. Present day technology has also given wings to the term and people resort to every promotional tool to ensure that their product is showcased amongst the target audience. Ambush Marketing is also one such tool in which the advertiser uses other’s campaign to promote their own products. though this may sound unethical but in reality it is not. It is a common practice happening around us. For example, an event/concert/exhibition may be going on in an auditorium and another company promotes their product in the outskirts of the premises. this type of campaigning is synonym with Ambush Marketing.

Some of the advantages of Ambush Marketing are:

• Little or no cost involved
It is an extremely cost-effective way to advertise the product and make it known amongst the target audience.
• Brand image can be improved
As the company gets involved with a superior brand which is marketing or promoting its product, the respective company also gets recognized as a reliable brand. It can be helpful to improve the image of the brand which may not be considered very well by the public.
• It can bring profitable results

It definitely can yield good and profitable results for the companies which bank on other brands. As they spend little for the advertising of their service or product; the returns may be higher in comparison.

Guerrilla Marketing is promoting the brand in the public places with little or no money. Ambush Marketing is a type of Guerrilla Marketing. Shopping centres, parks, beaches are some of the common spots where Guerrilla Marketing can be witnessed by the people. several tactics or techniques can be utilized to install direct contact with the customers. this direct communication yields direct feedback which is very helpful in making improvements. It is a different, yet impactful manner to establish direct contact with the customer.

The three pillars which make a Guerrilla Marketing strategy work are:

• Time
• Creativity
• Energy

What is Branded Entertainment?

It is a new concept of advertising which means to make use resources to communicate message by integrating the content with entertainment content. It happens in media like TV shows, video games, or movies. The brand gets a platform to connect with the audience in an engaging manner.

Ice Factor is an Experiential Marketing agency which focuses on using creative tactics to promote the products and services of the clients. the company has an amazing team of experts who have proved that creativity never fails. They have designed and achieved success by conceptualising campaigns in an effective and engaging manner.