Build Customer Engagements for Financial Marketers

Posted by ujwal on June 11th, 2019

5 major ways to build customer engagement for financial marketers are,

1. Gain customer insights

According to researchers, customer retention is closer to 20% among modern institutions applying big data and analytics to deal velocity. This involves aggregation and curation of tons of data translating it into the needs of your customers. Most of the time, financial institutions have the data but they don’t “know” enough about their customers resulting in not knowing how to segment them and properly engage with them.

2. Drive decisions and behavior

Financial marketers are aware of the potential that improved data analytics will have upon customer experience with banks hiring “Relationship Managers”, empowered to track the customer journey from start to finish. This enables them to identify opportunities and pain points.

3. Develop customer-focused strategies

Traditional customer service channels such as call centers have damaged the customer experience and have become the final CTA (Call To Action) for a customer seeking resolution or to be informed about new products.

4. Taking advantage of new-age tech tools

Digital transformation is increasingly prioritized by the retail banking industry. Yet, many financial institutions still don’t make the link between digitalization and cost savings. It’s about how information tools can drive your company. Blockchain, IoT, Big Data, ML, Chatbots, AI are some of the new-age tech tools leveraged by Brands worldwide.

5. Invest in mobile

Financial services wanting to attract and retain customers should look to improve the user experience of mobile apps, adopt machine learning capability to understand various customer journeys and leverage personalization technologies to be able to offer the right products to the right customer at the right time.