How to Attract More Clientele into Your Spa
Posted by Rob A on July 9th, 2019
"If you build it, they will come." An age-old adage that might’ve worked for spa owners of the past, but times have changed. Nowadays, you have to drive customers to your door through promotional marketing events, vouchers, and membership programs. You can also take advantage of client-oriented tools like social media platforms and medical spa management software. Keep reading for more tips and tricks on pulling customers in and keeping them happy.
Give Out Spa Vouchers
Partner with a resort or hotel. While on vacation, people want nothing more than to relax and enjoy some time away; they might love the idea of going to a nearby spa to maximize that experience. With your brochures displayed at the front desk, have the staff offer vouchers to their guests as they arrive. You can also customize your promotions by offering discounts to first-time customers or a free service with check-in.
Offer Spa Memberships
It's a win-win situation for everyone when you offer a membership program. You get to reward your loyal members with gifts, so they keep coming back to your spa…and they keep coming back! Additionally, you can offer things like priority booking times and bigger discounts on products and services.
Host an Open House Event
Organize an open house to thank your loyal customers and attract new ones. Think about hiring a guest speaker to talk about health and beauty, emphasizing on the importance of self-care. You can also offer “mini” treatments during the event. Let your guests try your latest services, sample products, and test out end-user customer service tools enhanced by spa management software.
Build an Interactive Website
Having a professional website attracts customers. It helps to establish your business as professional, and trustworthy, two things every consumer is looking for. Why not go a step further and enhance it with digitized features? Personal appointment access, e-payments, and customized rewards are a few ways to draw in more customers. All of this and more is possible when you have spa management software installed for your business.
Strengthen Your Online Presence
Maximize your social media reach and promote your business. Not only is it free, but its more accessible nature will also help you tap into a wider audience. Share photos of your facility or before-and-after and progress shots of your work. Word of mouth goes a long way, and the internet can spread it across the world!
These are just a few of the most effective ways to attract more clients to your business. On top of this, have medical spa management software installed for a smoother workflow and better customer service - your staff and clients will thank you for it.
