Digital marketing analytics explained through these 6 FAQs

Posted by prajval rajeshirke on August 17th, 2019

Almost every organisation today swears by analytics and measurement. You cannot do any social media, content, email, or online marketing without having clear business goals and appropriate measurement tools. You need to understand how well or poorly your brand is performing in the market, to make the necessary changes. However, not everyone is clear about the digital marketing analytics concept. Some lack the abilities and skills for the same. Hence, they take up digital marketing analytics course to equip themselves for all kinds of challenges.

But the following questions and answers should clear all the queries. These answers are pretty much taught to every aspiring marketer in the media school.

1)    Why implement digital marketing analytics?

It tells you what is right and wrong, what works and does not on all facets of marketing right from social media to content to email marketing. You also discover the type of content that your audience prefers. Companies get to know which social network medium and activities drive traffic to your website. You can optimise your operations well and yearn better results by using analytics.

2)    Which minimum analytics tool should companies use?

The minimum tools that any school of communication suggests in their courses are as follows:
•    Social network platform analytics – These are metrics you notice on your Facebook posts and tweets. You get to know the content that your audience likes the most
•    Google analytics – It is a tool that is available to everyone. It tells you what traffic is coming to site and from where
•    Google alerts – It tracks the mentions of your brand on the web. The issue of not being part of social media is that everyone else is and they are talking about you
•    Social mention – It is a tool to research keywords and topics. This comes handy before you launch your campaign

3)    How long does digital marketing analytics spend on the process?

There is a vast list, plenty of tools, and a lot of tasks. Analytics and measurement tools take time to set up, to learn to use them, but then it takes only few minutes to provide accurate results.

4)    Is there an all-in-one tool?

No. You need a different tool for content marketing, email marketing, web analytics, monitoring, and campaign research. Some tools are available that integrate a part of it, but they prove to be expensive. Therefore, you will have to find a mix that offers actionable data and minimises your analysis time.

5)    What data does the company receive by paying for expensive tools?

Some of the general features are:
•    Better connection to data sources
•    More information
•    Clean data
•    Better data analysis feature
•    White Labelling

Enrol for a digital marketing analytics course today and master these tasks to prove yourself as an asset that any company could ask for.