How does a digital marketing agency work?

Posted by Fosterideaz Technologies on August 31st, 2019

If you want to see your site climbing the search engine ladder up then you should involve a digital marketing agency in marketing and promotion work.

If you are of the opinion that a digital marketing agency can change fortunes of your website overnight then you are either misled or having high hopes from marketers. You need a SEO partner to push your online business up on search engine ladder. Also, you need a senior SMO analyst to monitor your social media content and make it viral.

Who would you hire for SEO and SMO?

You will look for an experienced online marketing company and outsource your job to it. You believe that the company would start working from Day 1 and you can see results by the end of the day. It seems that you are in a hurry to see your website ranking high on SERPs and remaining in limelight in social media. It isn’t that you are wrong in having high hopes from a seasoned SEO company but that you aren’t providing enough time to the agency to start working.

Why a company needs time to start online marketing?  

SEO, SMO, PPC and other forms of online advertising need some homework. An experienced digital marketing agency will seek time to start work on your website. There are many factors like website design, downloading speed of the site, quality of content and number of backlinks that directly affect optimization process. The agency would first study your website and then study the targeted audiences before making a strategy.

How much are you ready to spend in online promotion?

SEO is the backbone of your website hence you must have a budget for search marketing. But the budget should be according to the market price of SEO companies. The best thing you can do to find a reliable online advertising company that offers services at affordable price is to approach leading online ad agencies and invite quotes for your project.

How online promotion delivers result?

Online marketing is a time consuming job but it promises results that are long lasting. A reliable digital marketing agency would never make promises like first page ranking in seven days. The agency would know that it is difficult to predict outcome of a strategy until the strategy is applied. But you will get a detailed report on online promotion strategy and expected results in an expected time frame.

How long I need waiting to see results?

The results would start coming from Day 1 of starting the online promotion but the results would become visible only in a couple of weeks. Your online marketing partner would highlight the milestones achieved in his reports.