What is SEO & How it Works

Posted by Nimitha on September 4th, 2019

SEO stands for search engine optimization, SEO is a process to make your website visible on the top ten of your search engine. To make your website more attractive to the search engine, SEO makes some changes to your website this will make your website a top on the search engine result. The main part of Search Engine Optimization is the keywords. Keywords are a set of words that narrate the overall concept of an idea, website, business, product, etc. People use these keywords when conducting a search. Keywords must be included in the content of your webpage. To improve traffic to your site choosing the right keyword is important. When you select keywords for your site you should examine the keyword, the keyword is relevant for your business and web site, and also the competition of your keyword. We can find competition in your keyword using a keyword planner.

When you are writing content make sure that your content is natural as possible. Too much use of keywords, making unnatural sentences, using unoriginal sentences make more detrimental to your SEO efforts. Content should always be fascinating and delightful and also content must be short including an optimized image with a relevant title. The title should be readable with relevant links. Content is the most important part of SEO. More relevant, more up to date, more interesting content is higher in the search engine result. You must plan your content in advance and give proper heading, subheading, and layout to the content and also include pictures and videos. SEO has 2 major components.

  • On-page SEO
  • Off-page SEO

On-page and off-page optimization are the most important word in SEO, both have a vital role in the successful online business. The world of SEO changed through the evolution of social media. Someone search for a special keyword relevant to your site, on-page, and off-page activities helps search engines to find your website.

On-page SEO

On-page SEO is a method to optimize different parts of your website that influences your search engine rankings. In on-page optimization, there are some factors they are technical setup, quality of the code, how much user-friendly your site and also textual and visual content. Some of the technical features of your web page optimized with on-page optimization are:

  • Title Tag
  • Headings
  • Structure Of the Url
  • Internal Link
  • Meta Description
  • The loading time of web page
  • Quality Of the Content

Off-Page SEO

Link building is the most important part of Off-page optimization. To increases, the traffic to your website strategic link building is an important factor. The main activates in off-page SEO are social bookmarking, guest blogging, directory posting, etc. these are the ways to attract links to your website.

Link building

Link building is important part of web site ranking, web site ranking is not based on the quantity of link it only based on the quality of the link. External links to your site will help to increase the quality of your site and make it rank higher.

Social media marketing

Nowadays, everyone, has a social media account on Facebook, Twitter, LinkedIn, etc... Powerful social media marketing will help you make your profile more delightful and more people visit your profile. To grow your online business social media marketing has a major role.

Social bookmarking

Social bookmarking also has a vital role in SEO. Top social bookmarking websites are indexed by a search engine; it helps your website increase the ranking. In social bookmarking, you can create bookmarks to your page and also create backlinks to your content.

SEO is an ideal method to increase the greatness of any web page or website. As an SEO Company in Houston TX, Nexibit SEO experts help you ensure that your website is accessible to all Search Engines and improve the chances that the site will be found and ranked highly in the organic search engine results page. This process involves the selection of the keywords that is relevant for the business need and then markets it using SEO, Social Media, and Online Digital Marketing. For more details visit www.nexibit.com

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Joined: August 26th, 2019
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