Five Tips to Help Your Hotel Business Leverage Social Media Marketing

Posted by Hospitality Upgrade on November 20th, 2019

Social media is one of the most discussed hospitality professionals news today owing to its potential. The current social media technology makes it easy for businesses to promote their services and products and reach their target customers. Research shows that more than 3 billion people interact on some type of social media platform each month. Therefore, you can use social media to reach out to these potential customers. Here are ways to use social platforms to attract customers to your restaurant or hotel.

Determine your marketing trends

Social media is continually changing, and this means that your hotel’s social media marketing strategy should also keep changing. For your business to remain relevant, you need to keep up with the trends. Google algorithms are modified regularly and what worked for you before might not be effective anymore.

Focus on the right social media platforms

With time, the number of social media networks keeps increasing. Therefore, you need to decide which social platforms are right for your business. Some of the popular networks that you can use include Facebook, Instagram, and Twitter. You can use Twitter to provide quick and precise information to your clients and Instagram can help to lure guests with beautiful pictures of your hotel and food that you offer. You can also use LinkedIn to build business relationships.

Create shareable visual content

Today, visual content such as videos and photos are more popular and they offer more interest compared to the customary text-based content. Focus on producing content that people will want to share with their friends and family. Shareable content can help to market your business more and help you get more clients. Ensure that your pictures are simple and engaging so that they can entice prospective clients.

Grow your following

With social media, all that matters is the number of people that your post reaches out to. You can grow your social following by being on social media platforms that matter like Twitter, Facebook, and Instagram,but avoid platforms that have no impact on your business. You can also set up event pages where clients can mark whether they are attending and their followers will see them and hopefully help you to spread the word. Additionally, you can post coupons and deals so that those who want discounts can follow your page.

Show off your business

You should determine what makes your hotel business unique and let the world see this by consistently posting premium quality content. Make sure that you take high-quality pictures and videos to show off everything from drinks, food, the ambiance of the lobby and rooms. You can also use hashtags whenever you are showcasing deals, food, and rooms. This will help to boost your social presence and will also market your business.

In the era of evolving technology, hotel brands must be conversant with and adapt to the shifts in the industry norms. Even though traditional marketing still has its benefits, social media marketing is now important for businesses that want to expose their brand to new customers and gain more bookings. With these tips in mind, you will attract new patrons and increase the chances of repeat visits.