How to Measure Your Web Traffic

Posted by Oliver James on November 27th, 2019

Web traffic is an important metric for measuring the performance of your website. It demonstrates the number of people that are visiting the pages of your website on a daily basis. You need your web traffic to be as high as possible as it is a sign that your advertising and marketing efforts are paying dividends. It also indicates where the traffic is coming from. If the website traffic is mostly coming from the Search Engines then it shows that your SEO efforts are bearing fruit. However, if it isn’t the case then it is a sign that you need to work on your website’s SEO. Before you make these decisions, you need to find a way to measure your web traffic. Here is how you can do it.

Sign Up for Google Analytics

Google Analytics is a tool provided by Google for website owners who are interested in measuring their web traffic. It allows them to find out exactly how many people visited their website within a day and from which source. Google Analytics is a free tool and can be used by anyone. All you need to do is to make your account on the platform and get a tracking code for your website. This tracking code needs to be embedded within the code of your website. Make sure that you embed the code on every page of your website to get an accurate estimate of your web traffic. This tracking code is going to provide you real-time updates of the people that have visited your website.

Get Started With Crazy Egg

Crazy Egg is another service that offers you the chance to monitor and measure your web traffic. It is a more in-depth tool than Google Analytics and provides vital information to you about the people and their behaviour when they are on your website. For instance, it records the clicks that each user makes on any of your website’s pages. Moreover, it also provides you with data regarding the user’s stay on the web page and how far they scrolled down on it. This data is valuable for knowing how the users are reacting to the different web pages of your website. It can help you in identifying which of your web pages need more work and which of them should be left as it is.

Start Using Search Console

Another Google tool for measuring web traffic is Search Console. Like Google Analytics, this tool is free to use too. However, it is a little different from Google Analytics. Instead of showing you the number of users that have visited your website in a day, it informs you which of your web pages are receiving the lowest traffic. Also, it identifies the reasons why the web page isn’t getting any web traffic. It will report if the web page has broken links and is not being indexed by Google. This information can help you in optimizing your web pages and ensuring that they are indexed and show up on Google SERPs.

Anchor Digital is a well-reputable marketing company that specialises in producing high-quality SEO services to businesses Australia-wide. Give us a call today if you want to measure your web traffic.  If you’d like more information about how your business can benefit from the many clever marketing services on offer, contact Anchor Digital for a consultation.