Principles Of Professional Website Building

Posted by James Miller on December 13th, 2019

Every business these days owns an official website for the purpose of digital marketing, that is - endorsement of their products or services on the world wide web. Some of them use their websites to connect better with their clients by enabling them to add feedback and suggestions and register to their site by entering details like name and contact details and creating an account.

So, if you own a business or if you’re running an organization, it is inevitable that you have an official website for it because websites have become a trademark and online identity of businesses, for the aforementioned reason.

Some principles to follow while building a business website are -

A domain name or website URL - Decide on a domain name for your site well before starting to build it. Sometimes getting the right fit domain can be quite a pain, with so many existing websites and domains that may have a similar name to that which you want. Here again, website builders come to rescue by offering unique URLs, so you can have the domain in name of your choice. But you don’t need to get too creative with this - you want to make the site easy for potential customers to find. Choose a simple but unique name and avoid using numbers as they tend to confuse web surfers and search engines, and can also be problematic for SEO(Search Engine Optimization).

SEO(Search Engine Optimization) - Search Engine Optimization is very important for making sure that your website is easily detected by search engines across the web. You need to ensure that the builder CMS(Content Management System) that you choose for building your website has an SEO tool. This will make the job of performing SEO easier for you, by letting you add the following features to your site -

Meta Title: This is the title that will be displayed on the browser where your website page is open. For every page, you need to give a unique title, that will also make it easier for a search engine to locate that web page with ease.

Meta Description: This is the description that should contain primary (and also secondary) keywords related to the particular web page.
The keywords present in this, when typed on search engines, will make it easier to locate the web page and will be displayed on top of the search results related to those keywords.

Canonical URL: This is the full URL of a web page in your site; this needs to be established for SEO because sometimes there can be URLs similar to yours and when a user enters your page’s URL, it can be redirected to another website (maybe your competitor’s, in case they have a similar name!) and that is never good for your business.

Design and Content - The website design should appeal to potential customers, and give a vivid idea of the business or company, it’s products or services. You might want to steer clear of using standard templates or drag-and-drop elements that some website builders provide to avoid having features or design similar to any existing websites, and use only a code-editor website builder and add your own code, and create a design that is customized to your business website requirements.
While having a great design is important, the visitors ultimately look for some information on the website, and thought he design attracts potential customers to the website, it is the content that makes them linger or return to the site, or purchase the products or services.
So, the content should not only be strong and persuading but also made interesting. Testimonials and customer reviews can be added if you think they are good enough to add value to your website.
You can also add FAQs (Frequently Asked Questions) with answers to help your users understand most asked queries about your products or service.

Navigation - The navigation from one page to any of the others should not be too much of a hassle; And it is best to use standard defined practices when it comes to site navigation - use widgets(like buttons) and hyperlinks, dropdowns with clear titles on every page, and include a site map if possible.

Responsive Website - With the increased use of smartphones and tablets these days, every website online is being made device-compatible, to adjust to any screen size and look good. To keep up with the trends (especially if your website is for business, as your competitors may also have added this feature to their own official websites) your website to needs to look good on any device that it is opened in - mobiles, tablets, laptops, or desktop screens.
So you need to make your website “responsive” to different device sizes and shapes, like tablets, laptops, small and large screen mobiles, and of course, also desktops.

Contact Information and Social Media Links - Adding your contact information is, of course, important, to let an interested customer get in touch with you, buy your company’s products or subscribe to your services.
You can add your official address, phone numbers, email IDs - as many as you have and would like to share.

In addition to this, you may want to give links to your business’s social media accounts like Twitter, Instagram, Facebook, and so on.

Once you have all these requirements defined and ready, you will only need to choose a good website creation software, that provides all the necessary features which your professional website needs, like an exclusive code-editor option and SEO tool. And using this effectively, you can build the perfect professional website for your business. 

To Know More:- https://www.pagewyze.com/website-builder/