4 Benefits of Direct Mail Marketing for Nonprofits

Posted by Martin Shirley on December 17th, 2019

When you run a non-profit organization, you know you have limited resources to share your message across to the targeted audience. One of the ways that are believed to be very effective in sending your desired message right across to the audience is direct mail. It involves sending a piece of paper such as brochure, letter, postcard, and others directly to your customers in the hope to gain their attraction and support. For non-profits, it has a plethora of benefits, no matter what the critics say. Let’s find out how nonprofit direct mail can benefit you:

Cost-effective

Look at most media available today, including online platforms, and you will find out that they, despite being effective in promoting your business, require huge funds. On the other hand, direct mail is highly cost-effective, requiring only the message or services and the help of nonprofit printing companies. You can create a layout of your brochure or postcard and get thousands of copies to send to your customers.

Highly directed

Unlike other forms of marketing, direct mail for nonprofits is highly directed. You can gather or form a mailing list of your potential customers and directly send your copy to each one of them through a distributor. Whether you send it to their home or office, you can rest assured that it reaches them.

Highly Flexible

You probably haven’t heard of it but direct-mail for nonprofits is highly flexible. You have the option of using postcards to market if you have a small budget for promotion. Also, you can include free product samples in your mailings if budget isn’t a constraint. What’s more, you can include as much information as you want in a direct-mail campaign, depending on your budget.

Individualized

Today, computer technology enables small nonprofits to address consumers or their complaints by name in direct-mail copies. This means that if you want to talk directly to a consumer, you can write their name in the sales copy and leave a deeper impact on their minds. This can help your company or nonprofit organization in terms of reputation and increased sales.

In a nutshell

If you run a non-profit and are looking for a cost-effective and highly effective means of marketing or sending your message across, direct mail for nonprofits is your path to go down. For effective copies, always get help from a reliable and experienced non-profit printing company.