Online Reputation Management Tips: How To Get Good Reviews
Posted by Michael Griffin on January 20th, 2020
No matter how good your products and services are, most people trust online reviews to judge how good your brand is. So you need to get as many good reviews as possible from your existing customers. This isn’t so simple because most customers are more willing to post bad reviews than good reviews if they are willing to review at all. But it’s possible if you invest your time, effort and money in reputation management in Denver, without the need for underhanded methods. If you have a large number of positive reviews, your brand image gets a boost and your company gets social validation. This will convince more consumers to do business with you.
ORM Tips To Get Good Reviews
1) Offer Good Products And Services
No amount of time, money and effort that you invest in online reputation management (ORM) can help you if your products and services do not meet the industrial standards. In contrast, if your products and services exceed the set standards then your customers will be more than willing to recommend your business to others. So focus on your service’s quality and hire an experienced ORM team.
2) Create Multiple Review Platforms
Once you complete your company’s web design in Denver CO you need to create your company’s accounts on social networking, business listing and review sites, because customers refer to them when they want to know about your organization. Don’t limit yourself to the top websites like Facebook and Yelp, create accounts on niche websites that are relevant to your business. Don’t forget to create a feedback section on your website.
3) Ask for Feedback
Most satisfied customers don’t leave feedback unless you ask them to do so. You can ask them in person, through text, email, post-checkout message, etc. after a purchase. But avoid pop-ups and spam mails because they are annoying. You should also time your request right to avoid negative reviews. Check for signs that the customer is satisfied with the previous purchase, like if they browse your website for more products and services, if they place more orders, if they refer you to another customer, etc. If you notice any of these signs then chances are that they are satisfied and will leave positive reviews if you ask them to.
4) Make Reviewing Easy
Satisfied customers rarely go out of their way to leave feedback. You can convince them to do so by making it easy to leave feedback. Leave links to the sites you want them to post on when you ask for reviews. Place the feedback section somewhere visible when you create your web design in Denver CO.
5) Display Feedback
Show your customers that you care about their opinions by displaying them on your website. This will build your social validation and encourage more customers to post their opinions, ask questions about the product and mark existing reviews as helpful or unhelpful. The fresh and original content will help with your SEO strategy. You can use the most positive ones in your testimonial section and social media accounts with the customers’ names. This gives them social validation and encourages others to leave positive reviews.
6) Thank Reviewers
Customers who post positive feedback about your brand are essentially putting a good word for you for everyone else to see and are promoting you without any reward. Tell them that you appreciate their time and effort so that they feel encouraged to do more business with you and leave more positive feedback.
7) Give Customers Positive Reviews
This isn’t possible in all platforms, but if your business set up allows you to review your customers then give them a positive review so that they feel inclined to return the favor. If you have built a strong professional relationship with your clients after working on a project, you can recommend them on LinkedIn so that they feel like doing the same.
These are just some steps you can take to encourage your customers to post positive feedback about your brand. You can rely on experts for better strategies related to reputation management in Denver.
