Why is choosing a reliable bulk SMS service provider is important for your start

Posted by shivangi on January 21st, 2020

In current marketing scenarios, bulk SMS for startups  work extremely well for budding ventures. With bulk messaging incorporated efficiently in the marketing campaigns, the startup venture can mark its presence to millions of potential customers and business acquaintances. As the name suggests, bulk SMS services are the distribution of short messages to a huge number of target audiences using telecommunication protocols. Using these services, the venture not only interacts with its audience but can also send promotional discounts, offer SMS and informative transactional messages.

The ever-increasing popularity of Bulk SMS for startups 

Recent survey reports suggest that 95% of business audiences prefer receiving business messages rather than other marketing techniques such as phone calls and emails. This is mainly because SMS can be received by the recipient without interrupting their regular space. Additionally, unlike emails and WhatsApp feeds, SMS messaging also needs no internet connection on the receiver's end. The facts further claim that 97% of sent bulk messages are read by the end-users just within 3 minutes from the message delivery. This factor bestows SMS marketing with the highest open rate in the 21st century. 

With the above facts and figures into consideration, one can easily recommend that bulk messaging for startup ventures is an appropriate choice. This fact holds provided that you as a startup choose a reliable SMS service provider. Various service providers and white label reseller programs offer mass messaging services to their business clients. These institutions not only promise their potential clients seamless messaging but also extends added services such as SMS management, inexpensive SMS gateway and gateway API. 

However, it is worthy to mention that not all of these services can work best for your startup venture. 

Importance of Choosing Reliable bulk SMS service provider

 The marketing industry is filled with numerous service providers. Often, these providers are subjected to cut-throat competition and therefore compelled to deliver inexpensive but incompetent bulk SMS services. Let us understand this with a simple example. 

There can be a service provider that promises 100% SMS deliveries a complete system uptime at cheap rates to its business clients. Under the veil of this promise, it might be possible that the provider is using incompetent SMS gateways to keep price low. Though you see delivery reports as promised initially, the real situation may be that due to inept SMS gateway or gateway API 50% of your sent message had never been received by your target audience. This is a good sign for your marketing campaign and business growth. 

Analyzing such perilous situations, not only the startup loses its valuable seed marketing money but also miss viable opportunity to interact with its target audience. 

Trusting only the best: MsgClub

To avoid above-mentioned marketing hazards, it is always advisable to choose the best-in-class bulk SMS service provider and white label reseller programs.  Comprehending with such advice, MsgClub proves to be a trustable SMS service provider in Indore. 

MsgClub is a leading business marketing solution provider that has been serving the industry for over a decade now. The institution is well known for offering world-class bulk SMS for startups at cost-effective prices.