Influence Marketing and its Importance

Posted by lakshmi on February 2nd, 2020

Influencer marketing and its importance

With the over-saturation of content, it has become incredibly difficult for brands to get attention over the internet. Whether you blame digital marketing or just the sheer noise, customers are now extraordinarily skeptical and highly opinionated about the products or services they opt for. 

And this is exactly where the power of influencers come into play. More and more brands are approaching influencers to get a favorable outcome for their business. There is also a significant amount of time and resources being spent on these influencers. But before we go far deeper into the discussion, it is very important to understand the concept of an influencer. 

Who is an Influencer? And how they are Leading the Internet?

In the recent few years, people who have attained an ample number of followers have started to call themselves as influencers. What makes the term influencer fascinating is that these people have the ability to drive sales for different companies by influencing people. With people constantly shifting their preferences based on what other people think, this has really given influencers the upper hand. 

Forget about SEO or Google AdWords, if you want to increase your revenue, the best place to invest in on the influencers. It is very important to understand that social media influencers are very different from celebrities. By harnessing the power of social media, they can establish a personal connection with their followers. 

Here is a list of some of the ways in which influencer marketing can benefit your brand or business: 

1) Better Brand Awareness

As you have read in your digital marketing course, everything comes down to creating your brand awareness. Unless you can reach out to the public, there is no way you can drive a sales force you have always wanted for. With the massive reach of the influencers, there is no telling to the fact of how much it can increase your brand exposure. For the majority of the times, when the influencers endorse or recommend a brand, there is a far better chance that their followers will notice. 

Coming from a trusted influencer, these recommendations are also considered to be authentic. It is with collaboration with influencer marketing that you can spread the word for your brand and increase your online visibility. According to some online survey, almost 37% of the companies used influencers to increase their brand awareness. 

2) Accurate Targeting

Identifying potential customers is very important to survive in this digital era. If you are looking at everything on a macro scale, there is a far better chance that you won’t succeed. It is with the help of influencers that you can precisely target the audience you ever wanted. Whenever you go through your digital marketing course training in hyderabad, you will be told the same thing. 

Influencer marketing helps you to target at a micro-level allowing you the bypass the stage where you need to find your own audience. The only thing that you need to make sure is that the influencer is relevant to your niche while aligning with your brand image. 

3) Trust with Enhanced Credibility

If you want to learn digital marketing, the only way to move your brand image forward is with the help of trust. And the power o trust lies within these influencers and their avid followers. It is with the help of trust that they can create such a huge fan base. Now, one of the biggest opportunities of using influencer marketing is that you don’t need to create that trust overspending your resources and time. 

By particularly targeting influencers within your niche along with a great fan following, you can create that brand image in no time. Further adding, you need to create better customer support and promote your products or services in such a way that it seems like you truly care about the end-user. 

4) Getting a Better Content strategy

You need to understand that as an influencer, they make a living out of creating content and promoting their personal brand. With the social media-saturated with content, there’s no better place to publish your content than through these influencers. You can get the attention of the perfect audience you always thought about targeting. 

It is with the help of influencers alone that you can change the way your customers perceive your social media persona. And the same contents can further be used as testimonials to attract new customers who are willing to join your family. 

5) Improved Search Ranking

One of the biggest advantages of working with an influencer is that apart from social media, they can also increase your overall search results. Think of it for instance, with your brand awareness going skyrocketing; there is a far greater chance that it can drive more traffic to your website and other digital places. Using the same lead as liability, it can help you to improve your search rankings. 

6) Increased Conversion Rate

Instead of using your customers one at a time, you can enjoy the liberty of influencer marketing. This is exactly where the opinionated mentality of people can work in your favor. With the influencer promoting your product or service, there is a far greater chance of conversion rate through their followers. In other words, you get to cover more grounds making it possible to have a positive ROI for your business/brand. 

Wrapping Up

In conclusion to the above article, it is quite understandable why influencer marketing has gained a lot of momentum in the past couple of years. But it all comes down to you, which influencer would work the best for you. For instance, with a greater number of followers, the influencer might charge more than the usual, so always make sure that you keep a check over your marketing budget before opting for an influencer. Now, if you want to learn more about influencer marketing, don’t forget to check out the student internship program on digital marketing by Innomatics Research labs. It will always be worth the while.