Steps to Take before Finalizing a Stand Design

Posted by AngeloEverton on June 5th, 2012

Exhibition stand is highly instrumental in advertising and promotional campaigns. These are embodiments of a brand’s basic philosophy and nature. Especially in a trade show, where all the similar brands come under one roof, it is important to make a distinguishable exhibition stand design. This is because consumers who are looking for same kind of products actually love variations. They will never want Samsung and Nokia store look alike. They will never want to see Adidas and Nike stand decorated or furnished in the same way. There should be nothing sort of monotonous in an exhibition stand. Exhibition stands, in other words, should not be stereotypical. Therefore, you should be taking service from a stand designer who has proven years of experience in making this kind of business stands and can provide divergent solutions.

In a trade show, consumers take a quick glance at all the stands erected by different brands. A customer has definitely has a predetermined mindset for buying. But his choices are largely influenced when he comes across a unique exhibition stand design. The aesthetical qualities of a greatly designed stand can easily attract the customers as bees are attracted to flowers. They just can’t help diving in a uniquely designed store or stand. And this is where you should apply your sales skills to convince the potential customers. Nicely designed exhibition stands make the consumers repeatedly paying visits. Not necessarily and always they buy, but they like visiting these stores for visual pleasure.

A trade show organizer provides some basic furnishings along with the stall space. These organizers equip the space hirers with basic lighting, executive chairs, walls, fascia and electric socket. A stand design agency’s job is to make the most out of these given props. In some cases, the exhibitors only provide basic lighting and electric sockets. Top agencies work under both these preconditions and bring out their best creative skills. Top stand designers enjoy the challenge when they are asked to design stand at raw spaces like this. These designers have good rapport with all sorts of vendors and suppliers and when it comes to corporate even management, they do manage all the matters pertinent to top exhibition stands.

Many of these agencies follow a simple modus operandi. They do discuss several times with their clients prior to starting a project. Finalizing a stand design is a multi-layer procedure where exchange of thoughts and ideas is extremely required. They will first assess your requirements and come up with a suggestion or feedback. After that, budget should be discussed with the designer. You also need to know the organizer’s set rules and regulations before starting your promotional campaign or finalizing the design.

Before choosing an agency, you should check their portfolios. Every agency website has a portfolio section wherein you can find the exhibition stands that have been created by them in the past. A brief look at these designs would give you an idea about their quality of work. You can also get a brief idea about what sort of exhibitions stalls they design.

Find the most brilliant and bespoke stand design here. We offer tailor-made exhibition stands that can be used in trade shows, fairs and all sorts of outdoor promotions.