How Indian clothing brands are creating a niche for themselves

Posted by Anna Alcorn on March 11th, 2020

The fashion scenario in India is rapidly becoming home grown, something which is seen in the way shoppers are welcoming Indian brands into the world of fashion and styling. Today, modern buyers are more inclined towards buying from local fashion and styling brands for a number of different reasons. When you learn about the reasons for the popularity in Indian brands, it is likely that you will want to start shopping from labels in India that have made it big in fashion circles.

One of the most important reasons why Indian clothing brands are finding a strong footing in the country is because they understand the nerve of the country’s buyers. The styling choices and preferences of Indian buyers are easily understood by manufacturers that belong to the country. This implies that even when the Indian brands manufacture western styled clothes, they are more likely to strike the right chord as opposed to international manufacturers. This is because international manufacturers simply sell their products here and do not actually create them for the local people.

Another major reason for the growth in demand for Indian clothing brands is that the brands make it possible for people to buy trendy clothes, without burning a hole through their pocket. When you have the freedom to buy your favourite styles within a reasonable range, why would you want to invest in something pricier? Since the materials and resources are sourced locally, it becomes possible for local brands to make styling products available at better costs as compared to manufacturers that create their products outside the country and then sell them within India.

Another great reason why a lot of people choose to buy from Indian clothing brands is because these brands have a wider reach. People from smaller cities have as much access to styling options as people from bigger cities, which is something that helps bring all fashion lovers within the country on a common platform. Fashion and styling choices should not have to be limited to those that belong to the metro cities of India, something local brands deal with by making their styles available to people pan-India. It can be concluded that fashion and styling brands in India have made a mark and are here to stay.